Tag: Video Review: Airwalkin’

New Video: GUM Returns with a Trippy Animated Visual for “Airwalkin'”

Jay Watson is a Carnavon, Australia-born, Fremantle, Australia-based singer/songwriter, multi-instrumentalist and producer, who creatively splits his time as a member of acclaimed psych rock acts and JOVM mainstays Tame Impala and POND — and with his acclaimed solo recording project GUM.

Watson’s fifth GUM album Out In The World, which was officially released today through Spinning Top Music, is the highly-anticipated follow-up to 2018’s critically applauded The Underdog. Written and recorded in between  his commitments with POND and Tame Impala at his Fremantle-based home studio and while on the road, Out In The World continues Watson’s long-held reputation for his voracious taste for styles, sounds and eras — paired with his ongoing quest to make sense of modern life.  Driven by untethered curiosity and the inherent anxiety of way too much awareness, the album is arguably, the most boundary pushing of his growing catalog. “This album is my attempt at making a record that combines my fascination of how other people live their lives, with my own internal desire to analyse mine and improve it,” Watson says of his latest album. “‘Out In The World’ was a phrase that conjured a lot of grandeur and ego, yet somehow felt really small and wholesome at the same time.”

Earlier this year, I wrote about “Don’t Let It Go Out,” Out In The World’s second single, a track that found Watson pushing his sound and songwriting in a bold new direction with its influences blurring into something distinctly Watson. “Airwalkin,” the album’s latest single is a swaggering, 80s synth pop inspired banger centered around boom bap-like beats, squiggling and shimmering synths, a soaring string sample, an enormous hook with vocodered vocals and Watson’s plaintive vocals. The  end result is a song that sounds as though it were indebted to J. Dilla. Odelay-era Beck and Future Shock-era Herbie Hancock and Kraftwerk. 

“This song is trying to capture the feeling of walking around my rural town with my Discman as a teenager, completely self-conscious about the way I look but completely feeling myself at the same time.” Watson says. “3 and a half minutes of Boombox Rock inspired by Stevie Wonder, Dilla and Beck.”

Directed  by Alex McClaren, the recently released video for “Airwalkin'” is a vividly colored visual that features a variety of characters —  three-eyed dog, a kid’s toy robot, a walking recycling bin and a walking boom box among others — walking through some trippy yet mischievous backdrops. “I wanted to do something with Alex McClaren again. He’d worked on the claymation video for ‘The Blue Marble’ off my last album, I love his stuff. I only had quite a vague idea that the clip could be a figure moving across a landscape in claymation, a vocoder robot-man initially, and Alex went next level with it’.”