Tag: Video Review: Cheers

New Video: Watch Rising Artist Faye Webster Hangs Out with Real Bike Life Only Crew in Visual for “Cheers”

Faye Webster is a rapidly rising 23 year-old, Atlanta-based multidisciplinary artist: Webster is an acclaimed photographer, who has shot campaigns for the likes of Killer Mike, Offset, D.R.A.M., Nike and several other brands. She’s a sometimes model — and known for being a full-time yo-yo enthusiast. Of course for our purposes, the Atlanta-based Webster is an acclaimed singer/songwriter and self-taught guitarist, who grew up in a highly musical family: her family has a long-held tradition of bluegrass and country.

Webster released her full-length debut Run & Tell when she was 16. Despite her relative youth, the album revealed a self-assured and stunning lyrical and artistic clarity. While her Southern roots were obvious, Webster was inspired by a number of things outside of country music: she was deeply embedded in the city’s hip-hop scene. Lil’ Yachty was one of her classmates. She was sneaking out to see underground shows. And she managed to befriend rapper and producer Ethereal while she was in high school. The rising Atlanta-based artist eventually signed with Awful Records, the label home of Father, Playboy Carti and Ethereal. Although superficially it seemed like an odd fit, Webster shared the weirdo art-kid ethos of her labelmates — impossible to peg, endlessly experimenting, making cool shit, doing stuff and being genre-fluid.

2017’s self-titled album caught the attention of Secretly Canadian, who then signed her and released her third album, 2019’s Atlanta Millionaires Club to widespread critical acclaim. Webster’s fourth album, the Drew Vandenberg-produced I Know I’m Funny haha is slated for a June 25, 2021 release through Secretly Canadian. Reportedly, I Know I’m Funny haha is her most fully-realized and honest effort to date. Though she has previously recorded material through a song-by-song approach, 2020 necessitated a much more intensive process than before with a hand-picked collection of Athens best players including Harold Brown (drums), Bryan Howard (bass), Nic Rosen (keys) and Matt “Pistol” Stossel (pedal steel).

So far, Webster has released two singles off the album: “Better Distractions,” which was included on President Obama’s playlist of his favorite songs and “In A Good Way.” The album’s third and latest single “Cheers” is a slow-burning, New Wave-like track featuring buzzing and shimmering guitars, an angular bass line, propulsive drumming and Webster’s intimate and expressive vocals. While seemingly neurotic and confessional, the song lyrically is rooted around a central irony — a relationship that’s uncertain and confusing that could be something but maybe isn’t. “Cheers to whatever this is!”

“Right after the first take it felt different to me and it made it feel like I was entering a new era and chapter for myself,” the Atlanta-based multi-disciplinary artist says of the album’s third and latest single. “It’s kind of the outlier on the record but at the same time is still so original and identifying to myself. Also it just makes me feel like a badass for once.”

Directed by Matt Swinksy, the recently released video has Faye hanging out with Atlanta bike scene king SIG and the Real Bike Life Only riders. Throughout the video, we see the self-professed yo-yo enthusiast doing some of her favorite tricks while SIG and the Real Bike Only crew tear up the pavement all across Atlanta. “I’ve known SIG and the Bike Life guys for many years now,” Swinsky says in press notes. “People love what they do and ye there are still many people, who are so quick to judge and label them in a hateful way. Everyone of them that I’ve met has been kind, welcoming and hospitable to us, so that inspires me to continue documenting them the best I can.”