Tag: Video Review: Close to You

New Video: Dayglow Releases a Playful Visual for Shimmering Pop Confection “Close to You”

20-something Aledo, TX-born, Austin, TX-based singer/songwriter, multi-instrumentalist and producer Sloan Struble is the creative mastermind behind the rising, critically applauded indie rock/indie pop project Dayglow. The project aesthetically is centered around a hard-fought, hard-won yet palpably sincere optimism that can trace its origins to Struble’s adolences, growing up in a Fort Worth suburb that he has referred to as a “small football-crazed town,” where he felt irrevocably out of place — and as a result, he turned to music, as a escape from his surroundings. “I didn’t really feel connected to what everyone else in my school was into, so making music became an obsession for me, and sort of like therapy in a way,” Struble said in press notes. “I’d dream about it all day in class, and then come home and for on songs instead of doing homework. After a while I realized I’d made an album.”

Working completely on his own with a minuscule collection of gear that included his guitar, his computer and some secondhand keyboards he picked up at Goodwill, Struble worked on transforming his privately kept outpouring into a batch of songs — often grandiose in scale. “Usually artists will have demos they’ll bounce off other people to get some feedback, but nobody except for my parents down the hall really heard much of the album until I put it out,” Struble recalled. With the self-release of 2018’s Fuzzybrain, the Aledo-born, Austin-based singer/songwriter, multi-instrumentalist and producer received widespread attention and an ardent online following — with countess listeners praising the material’s overwhelming positivity.

In 2019, Struble re-released a fully realized version of Fuzzybrain that featured Can I Call You Tonight,” a track that wound up being a smash-hit lat year, as well as two previously unreleased singles “Nicknames” and “Listerine.” With the two new singles, teh album further establishes Struble’s reputation for illuminating emotional pain in a way that not only deeply resonates with listeners but while managing to make that emotional pain feel lighter.

Continuing upon that momentum, Struble kicks off 2021 with the infectious and sugary pop confection “Close to You.” Centered around shimmering synth arpeggios, thumping beats, and a two-step inducing groove, “Close to You” sonically is indebted to 80s synth-led soul — in particular Patti Labelle and Michael McDonald’s “On My Own” Cherelle’s and Alexander O’Neal’s “Saturday Love” and other duets, but imbued with an aching melancholy and uncertainty.

“There is just a certain danceable yet melancholy feeling about 80’s pop duets that I wanted to channel into,” Struble explains. “‘Close to You’ was intended to be performed as a duet, but ended up essentially being a duet with myself (which makes sense in the context of the lyrics).The song itself is about the tension between two people at a party that never said hello. It’s about the excitement and perfect fantasy you play in your head prior to seeing that person, the mediocre and nervous reality of the actual moment you see them, and the let down that always comes afterwards it not being what had always and only been living in your head. I envision the song being played inside someone’s brain— kind of like the movie Inside Out– after they are leaving a party, thinking about what they wish would have happened. But in reality, they are actually just singing to and about themselves.”

Directed and edited by Amos David McKay, the recently released video for “Close to You” manages to dial into the 80s-inspired nostalgia of its accompanying song: we see Struble in a teal suit dancing to the song in a orange lit studio space — and singing to himself in the mirror, making the song a duet with himself. Although it’s subtly implied, the video finds its protagonist essentially attempting to pump himself up and deal with disappointment — with a smile and a positive outlook to it all.

Struble is currently working on his highly-anticipated Dayglow sophomore album, which is slated for release this year. Be on the lookout.