Tag: Video Review: Cocoa Beach

New Video: JOVM Mainstay MUNYA Reunites with a (Very) Long Distance Loved One in “Cocoa Beach”

Over the past couple of years, I’ve managed to spill quite a bit of virtual ink covering Québec-born and-based multi-instrumentalist, singer/songwriter and producer Josie Boivin, the creative mastermind behind the critically applauded recording project and JOVM mainstay act MUNYA. 

When Boivin was asked to play at 2017’s Pop Montreal, she had only written one song. Ironically, at the time, Boivin never intended to pursue music full-time; but after playing at the festival, she quickly realized that music was what she was meant to do. So, Boivin quit her day job, moved in with her sister and turned their kitchen into a home recording studio, where she wrote every day. Those recordings would become part of an EP trilogy with each individual EP named after a significant place in Boivin’s life: Her debut North Hatley EP derived its name from one of Boivin’s favorite little Québecois villages. Her second EP, the critically applauded Delmano EP derived its name from Williamsburg, Brooklyn-based bar Hotel Delmano. The third and final EP of the trilogy, Blue Pinederived its name from the Blue Pine Mountains in David Lynch’s Twin Peaks.

Since the release of her critically applauded EP trilogy, the Québecois JOVM mainstay has released a string of singles including the Washed Out-like “Pour Toi,” a single centered around the aching and unfulfilled longing of being forced to speak to a loved one from a distance. Boivin has also been busy working on her highly-anticipated full-length debut Voyage to Mars.

Voyage to Mars, an album that derives its title from Georges Méliès’ classic silent film Le Voyage dans la Lune. Slated for a November 5, 2021 release through Luminelle Recordings, the album’s material feels beamed in from another, more beautiful and whimsical world.

Co-directed by Ashley Benzwie and MUNYA, the recently released video is a direct follow-up to the video for “Pour Toi.” With the “Pour Toi,” video, we see the JOVM mainstay on the phone chatting with an unseen and distant loved one. With “Cocoa Beach,” we see who MUNYA was longing to be with — a humanoid alien, who has returned to Earth to reunite with Boivin. Hilariously, the pair spend time playing paddle ball, running on the beach and just hanging out like any other normal couple, except I’m pretty sure the phone bills would be expensive.