Tag: Video Review: Dion Lunadon It's The Truth

New Video: Dion Lunadon Shares Raw and Anthemic “It’s The Truth”

Dion Lunadon is a New Zealand-born, Brooklyn-based singer/songwriter and bassist, who has had a rather lengthy career: He started his career as a member of several Kiwi-based acts including The D4 and for a lengthy stint as a member of noise rock titans and JOVM mainstays A Place to Bury Strangers.

During a short break in APTBS’ touring schedule in 2017, Lunadon had a sudden rush of inspiration that resulted in what he described as a neurotic impulse to write and record a bunch of songs right here and then, which resulted in his solo debut EP Com/Broke, a batch of material inspired by the bands he loved as a youngster — including Toy LoveThe Gun Club, Gestalt and Supercar.

A few months later, Lunadon  released his self-titled full-length debut, which featured the feral album singles “Fire,” and “Howl.”

Lunadon’s sophomore album Beyond Everything is slated for a June 10, 2022 release through In The Red Records. The album marks two significant milestones in Lunadon’s career: His first album released through In The Red, which he believes is an ideal match for him and his music. And the first album since leaving A Place to Bury Strangers.

Written, performed and recorded by Lunadon, the album’s material reportedly taps into a raw, palpable energy that blurs the lines between the music and its creator. The album features drums from Bambara‘s Blaze Bateh and The Black Hollies‘ Nick Ferrante.

“The record was written and recorded sporadically between 2017 and 2019,” Lunadon says in press notes. “I probably wrote about 100 songs during this period. The first album was pretty relentless which I liked, but I wanted to make something more dynamic for the 2nd record. Something that could be more conducive to repeated listens. I’d get in my studio, come up with a song title, and start working on any ideas that I had. For example, with Elastic Diagnostic, the idea was to create a hum that evokes the sound of life coursing through your body. Everything else kind of formed around that idea.”

Beyond Everything‘s second and latest single “It’s The Truth” is a gritty and raw glam-like anthem centered around chugging power chords, Lunadon’s howled and desperate delivery, forceful and propulsive drumming paired with a explosive feedback-driven coda. “It’s The Truth” further cements the Kiwi-born, Brooklyn-based artist’s reputation for crafting anthems meant to be played as loud as humanly possible. “This is one of my favorite songs on the record,” Lunadon says. “It started with the opening drum beat and the rest came together quickly. It’s about me writing songs in my little hovel of a studio and looking forward to my wife’s return home from work. A ‘distance makes the heart grow fonder’ kind of thing.” 

Directed by Alexander Barton, the accompanying for “It’s The Truth” was shot on old black and white film, and features Lunadon brandishing a chain — and playing his bass with the chain wrapped around him. It’s dangerous and downright erotic. “In Dion’s live performance he has a wall of sound and noise, it’s very textural and real. About 3/4 of the way through his set, he drags a chain out of a bag like a snake wrangler presenting a cobra to the audience,” Alexander Barton explains. “It’s an exciting moment of the set where he breaks the routine of the rock formula and shares his experimental interests and the audience really laps it up. The cameras pop out and feed his exhibitionism. I make films that feel and use not only the beauty of film, but welcome the noise and error that come with the raw and naive nature of my tools. The chain as an object and material is a fully loaded symbol and historical icon which is a powerful character itself. I wanted to honor the chain for all its brilliance, referencing metal, design, rock n’ roll, violence, sculpture, industrialism, eroticism, and Jacob Marley. ‘It’s The Truth’ is about material and the spectacle.”