Tag: Video Review: Ekiti Sound Ife

New Video: Introducing the Genre Defying Globalist Sounds of Ekiti Sound

Leke a.k.a CHif is a Lagos -born, London-based multi-instrumentalist, producer and singer/songwriter, who has carefully honed his skills with a variety of artists and producers both in Europe and Africa, and briefly as a sound designer in Nollywood — and unsurprisingly, all of Leke’s experiences have influenced his solo recording project Ekiti Sound, a project that finds him adding his name to a growing list of genre-blurring artists that draw from an eclectic array of sources — while being undeniably Nigerian; in fact,  the slickly produced “Ife,” Leke’s latest single off his forthcoming Ekiti Sound debut Abe No Vex pairs thumping tweeter and woofer rocking Chicago house music, African polyrhythm, arpeggiated synths and an anthemic, club rocking hook with shouted traditional lyrics by frequent collaborator Prince G, creating a seamless (but incredibly subtle) synthesis across the African Diaspora. As Leke explains “Ife” in Yoruba means “the greatest love,” and the swaggering club banger manages to gently swoon a bit at its core, as it promotes the sort of love that should unify all creatures on this planet.

Directed by Sam Campbell, the recently released video for “Ife,” was shot on location in Ikeja, the capital of Lagos State and features three beautiful. traditional Nigerian dancers, who do some of the traditional dances of the Yoruba, Ibo and Hausa tribes with an infectious and life affirming energy.