Tag: Video Review: M.I.A. Reload

New Video: M.I.A. Releases a Previously Unreleased Collaboration with Elastica’s Justine Frischmann

Born Mathangi Arulpragasam, the London-based rapper, electro pop artist, singer/songwriter and activist M.I.A. is the daughter of the founder of Sri Lanka’s armed Tamil resistance. As a child, Arulpragasam and her family were forced to flee to London, where she became precocious a nd creative immigrant teenager, who her friends called Maya. As M.I.A., Arulpragasam emerged on the global stage with a mashup, cut-and-paste aesthetic that drew from Tamil politics, art school punk, hip-hop beats and the unwavering voice of burgeoning multicultural youth. 

Released earlier this year, the documentary film MATANGI / MAYA / M.I.A was drawn from a never-before-seen cache of personal footage that spanned several decades of the artist’s life, offering unparalleled and intimate access of her battles with the music industry and mainstream media as she became one of the most outspoken and provocative figures in contemporary music. The film was first released on iTunes and other digital platforms here in the States, Canada and the UK — and recently, the film’s producers announced that the film will be available on digital platforms across Australia, Austria, Belgium, Denmark, France, Germany, Italy, Latin America, New Zealand, Norway, Poland, Scandinavia, Singapore, Spain and Sweden between March and April 2019 with more countries and regions to be announced. Interestingly, on the heels of the iTunes release of the documentary, the acclaimed Sri Lankan-born, London-based electro pop artist released a previously unreleased song and music video from her archives, “Reload.” 

Originally recorded in 2004, before the release of her critically acclaimed full-length debut Galang, “Reload” was cowritten by Elastica‘s Justine Frischmann, who wrote the beats by experimenting with a Roland 505 beat machine with Arulpragasam writing the lyrics — before Arulpragasam began writing and recording as M.I.A. The song is brash, swaggering mix of thumping hip hop, electro pop, feminist art punk that’s dance floor friendly while revealing an artist, who was just about to come into her own as an artist. 

The video was shot in Justine Frischmann’s basement and features Maya with her friends Rudy, Marsha and Deborah dancing to the song. It captures a brash confidence of young women, fucking around and grooving to their favorite song, while slapping fuckbois and douchebags away.