Tag: Video Review: New Bleach Awake

New Video: Quebec City-based Electro Pop Act New Bleach Release a Lysergic Visual for Brooding and Atmospheric “Silver Lining”

Earlier this year, I wrote about the Quebec City-based indie duo New Bleach, which features Dominic Pelletier and Raphaël Potvin, best known for their work in the acclaimed Francophone rock act Caravane. And from the Oracular Spectacular-era MGMT-like “Awake,” Pelletier’s and Potvin’s work with New Bleach is a decided sonic departure. 

Building upon the attention they received for “Awake,” the duo’s latest single “Silver Living” is a slick and brooding synthesis of Quiet Storm-like R&B, shimmering and arpeggiated synths, skittering trap beats, plaintive falsetto vocals — and while subtly recalling the brooding atmospherics of JOVM mainstays Beacon, the song is part old-school love song and an urgent plea for hope in a seemingly hopeless world. 

Directed by Maxyme Gagné and the members of New Bleach, the recently released video was shot on a grainy Super 8-like filter, which gives the proceedings a subtly nostalgic and lysergic haze — but the video itself is centered around a simple concept: the members of New Bleach driving around in a car through trippy backgrounds. 

New Video: Quebec City’s New Bleach Releases a Murky and Trippy Visual for Shimmering and Disco-Influenced “Awake”

Best known as members of acclaimed Quebec City-based Francophone rock act Caravane, Dominic Pelletier’s and Raphaël Potvin’s latest project New Bleach is a decided sonic departure. The duo’s latest single, is the slinky and moody “Awake.” Featuring shimmering synths, a sinuous bass line, shuffling four-on-the-floor and an infectious hook, the duo’s latest single is a disco-like track that brings Oracular Spectacular-era MGMT to mind. 

Thematically, the song is centered around a rhetorical question: “What if death was just a dream?” In these profoundly difficult and uncertain times, we’re all facing our own morality and impermanence. However, “Awake” suggests that there’s beauty in the ephemeral nature of everything: mainly that the small moments are imbued with a deeper meaning and importance that we often overlook as rush about our lives. 

Directed by  Maxyme Gagné, Dominic Pelletier and Raphaël Potvin, the recently released accompanying video is centered around brooding yet lysergic visuals reminiscent of Stranger Things. We see the duo in front of a background that slowly shift from red, blue and purple with zombie-like dopplegängers, glitchy VHS-like effects and hints at murder and mayhem. Interestingly, the video much like the song finds the duo balancing menace and murkiness with a mischievous and whimsical air.