New Video: Quebec City-based Electro Pop Act New Bleach Release a Lysergic Visual for Brooding and Atmospheric “Silver Lining”

Earlier this year, I wrote about the Quebec City-based indie duo New Bleach, which features Dominic Pelletier and Raphaël Potvin, best known for their work in the acclaimed Francophone rock act Caravane. And from the Oracular Spectacular-era MGMT-like Awake” Pelletier’s and Potvin’s work with New Bleach is a decided sonic departure. 

Building upon the attention they received for “Awake,” the duo’s latest single “Silver Living” is a slick and brooding synthesis of Quiet Storm-like R&B, shimmering and arpeggiated synths, skittering trap beats, plaintive falsetto vocals — and while subtly recalling the brooding atmospherics of JOVM mainstays Beacon, the song is part old-school love song and an urgent plea for hope in a seemingly hopeless world.

Directed by Maxyme Gagné and the members of New Bleach, the recently released video was shot on a grainy Super 8-like filter, which gives the proceedings a subtly nostalgic and lysergic haze — but the video itself is centered around a simple concept: the members of New Bleach driving around in a car through trippy backgrounds.