Rukmani is an emerging Port Harcourt, Nigeria-born and-based R&B artist, who prides herself in sharing her unvarnished life stories, feelings and thoughts through her music.

Released a few weeks ago, the Nigerian artist’s latest single “No Social Media” is a slickly produced, hook-driven bop featuring soaring and cinematic bursts of strings, skittering boom bap, squiggling funk guitar, a supple bass line and a supple bass line serving as a lush bed for the emerging Nigerian artist’s swaggering and self-assured delivery, which sees her alternating between spitting bars and soulful crooning. “No Social Media” is rooted in a bold, much-needed message for all of us: stop doomscrolling, unplug from the apps, embrace your true self and reject the pressures to be airbrushed perfect.

More than that just ditching the apps, “No Social Media” is also a call to snatch back your time, your energy and your voice — and to create a space for genuine connection and for chasing dreams that really move you, not just amassing likes. “This isn’t just a song; it’s a movement,” says Rukmani. “I want this to inspire people to break free from the shackles of online validation and embrace their true selves, flaws and all. You are enough, just as you are.”

Directed by Planetsbb, the accompanying video follows the emerging Nigerian artist through an eerily empty amusement park.