Tag: Video Review: Party For One

New Video: Mama’s Gun Shares a Surreal and Comic “Thriller”-Inspired Visual for “Party For One”

Deriving their name from Erykah Badu‘s acclaimed and beloved album Mama’s Gun, the London-based soul outfit Mama’s Gun — currently, Andy Platts, Cameron Dawson, David Oliver, Terry Lewis and Chris Boot — formed back in 2008. And since their formation, they’ve released four full-length albums: 2009’s Routes to Riches, which broke big in Japan and eventually lead to the British band being the most played international artist on Japanese radio that year; 2011’s Life and Soul; 2014’s Cheap Hotel; and 2018’s Golden Days.

Adding to a growing profile, the London-based soul outfit have opened for Level 42Beverley KnightBen l’Oncle Soul and Raphael Saadiq while developing a fanbase across Southeast Asia — in particular South Korea, Hong Kong, Indonesia and Singapore.

Now, if you’ve been following this site over the past few weeks, you might recall that the rising London-based soul outfit began the year with the “Party For One”/”Looking for Moses” double A-side single. Released earlier this month, the double A single serves as a teaser for the band’s highly-anticipated fifth album Cure The Jones.

Written and produced during the pandemic by the band’s Andy Platts’ with additional soundscaping from the band’s Chriss Bott, Cure The Jones was recorded direct-to-tape with an array of analog gear at Platts’ home studio in a breakneck three day session. The album, which is slated for an April 1. 2022 release through the band’s Candelion Records with Secretly Group and Colemine Records is reportedly informed and inspired by the spirit of conscious late ’60s and ’70s soul (think Bill Withers and Marvin Gaye) and the turbulence of the past couple of years. While being a lush, nuanced meditation on a world turned upside down, the album thematically explores and touches upon love, loss, and life through the most pressing sociopolitical issues of our day.

Double A-side single and album single “Party For One” is a slow-burning and strutting bit of 70s psych soul and neo-soul centered around the sort of low-slung and wobbling bass line that would make Bootsy Collins proud, a lush horn line, fluttering psychedelic effects and Andy Platts’ dreamy falsetto. “Party For One” points out a bitter irony that even loners and homebodies felt during pandemic-related lockdowns — sometimes, you just want to see and talk to another human adult.

“Lyrically ‘Party For One’ comes from me being a bit of a loner – I like my own company and space to create, think and reflect,” the band’s Andy Platts explains. “I was in my ideal world during the early stages of the pandemic, on my own and with no one around, but I was mourning the company of strangers. There is something in anonymous togetherness that is the stuff of life.” 

Directed and edited by Chip Creative, the recently released video for “Party For One” is a surreal and comic romp featuring the band and their family and friends on a night out that turns into a low-budget Thriller, which includes werewolves and a dance routine.