Tag: Video Review: Pavo Pavo Ran Ran Run

New Video: The Gorgeous and Surreal Visuals and Sounds of Pavo Pavo’s “Ran Ran Run”

If you have been frequenting this site, you may have come across a couple of posts about the band when they released their “Ran Ran Run”/”Annie Hall” 7 inch, an effort that was also praised by the folks at Stereogum as “weightless pop music that sounds like it was beamed down from a glimmering utopian future,” while nodding at the psych pop sounds of the mid 60s; but just underneath the gleaming surface, there’s a bit of unease, anxiety and rot. In my mind, the song strikes me as a feverish yet whimsical dream of simmering synths and ethereal harmonies that skip about the song’s instrumentation like a pebble being tossed across a placid lake.

The band’s long-awaited full-length debut Young Narrator in the Breakers is slated for a November 11, 2016 through Bella Union Records and to celebrate the album’s upcoming release, the band released a gorgeous and artful music video for the album’s first single “Ran Ran Run.” Directed by artist collective SWIMMERS, the video features the bandmembers in a series of surreally staged scenarios that emphasize the song’s ethereal and surreal nature. As the band’s Eliza Bagg explains of the song and the video, “‘Ran Ran Run’ is a song about the joys and sorrows of growing up, the awareness of impermanence and change — ‘time is a hole in my waterbed!’ In the video we pass through some kind of portal into a completely manufactured reality — a space that is intense but also playful, full of stark contrasts and extremes (of color, texture, mood). We’re somewhere between children and adults, literally dressing up, playing, play-acting, trying on the guises of who we might be. Actually a theme throughout this record is that the whole prospect of becoming an adult involves a little bit of fantasy — reaching for a possible world or possible self, and aiming for magic, for something over the top, fantastical.”