Semiotics Department of Heteronyms (SDH) is the new recording project of two key figures in Barcelona‘s synth wave/industrial scene — Andrea P. Latorre and Sergi Algiz, who are co-founders of renowned Spanish label  C¯njunt¯ Vac̯, as well as members of post-punk act Wind Atlas; however, SDH finds Latorre and Algiz heading towards a decidedly pop-leaning direction sonically while thematically, the duo’s latest project is centered on fiction, make believe and feigned personalities — namely: how fiction is embodied, what fiction really is, and so on.

Interestingly, the Spanish duo’s latest single “Tell Them,” off their recently released digital-release only EP Tell Them while superficially being synth pop finds the duo nodding at cold wave, post-punk, and early house and techno as they pair shimmering yet chilly arpeggiated synths, propulsive, industrial-like drum programming, razor sharp and rousing hooks with Latorre’s sultry and soulful vocals in what may arguably be the most sensual and dance floor friendly single they’ve released to date. Unsurprisingly, with the release of their two previously released singles, the members of SDH have built up quite a bit of buzz as they’ve already opened for artists like Marie Davidson and Merchandise and have played at the Swedish darkwave festival Kalabalik PÂ Tyrolen.

Fittingly shot on grainy VHS tape, the recently released video for “Tell Them” features the duo broodingly walking down dim, late night European streets, emphasizing the song’s murky and ominous air.