Tag: Video Review: Stranger

New Video: JOVM Mainstays New Bleach Return with a Trippy Visual for Deceptively Breezy New Single

Quebec City-based indie pop act and JOVM mainstays New Bleach features a duo known throughout Quebec for their work in acclaimed Francophone indie rock act Caravane — — Dominic Pelletier and Raphaël Potvin. And with the release of New Bleach’s first four singles, Pelletier and Potvin’s newest project proved to be a marked sonic departure from their work in Caravane:

“Awake,” the duo’s debut as New Bleach was an Oracular Spectacular-era MGMT-like single centered around a profound philosophical question: “What if death was just a dream?”
“Silver Lining,” a Quiet Storm R&B meets Beacon-like track that’s one part old-school love song and one part plea for hope in a seemingly hopeless and bleak world. 
“High.” Kraftwerk meets 80s New Wave-like track centered around the age-old desire to get into the car for a road trip — and maybe pull over to do some hallucinogens and daydream. 
“You,” a slow-burning and atmospheric track full of the aching longing and regret of one’s lingering ghosts that featured Ghostly Kisses‘ Margaux Sauvé. 

The JOVM mainstays started 2021 with a gorgeously cinematic live session filmed in the Le Massif de Charlevoix, Quebec. Filmed in a mountainous forest cleaning, just off the coast of the St. Lawrence River, with a morning fog gently lifting, the sessions take place over the course of a day and night with the duo performing behind a futuristic lighting rig. The session features three singles I’ve written about previously — “Awake,” Silver Lining,” and “High.” The setting is breathtakingly gorgeous — in a way that only could be Quebec. 

Building upon a growing profile, the Quebec City-based duo’s debut EP Impressions is slated for a May 14, 2021 through Coyote Records. “Stranger,” the first single off the soon-to-be released EP is a breezy and vaporous synth pop number centered around delicate and shimmering synth arpeggios, ethereal vocals, skittering polyrhythm and a sinuous bass line. Sonically, the track reminds me of 80s synth soul and pop like Billy Ocean, but the song’s breeziness is deceptive. The song thematically asks big, existential questions — namely if true happiness is actually possible.

Directed by the members of New Bleach and Maxyme Gagné, the recently released video for “Stranger” is a stylish and trippy visual that features one of the band’s member several bandaged up as though he barely survived through a horrible accident while watching a series of commercials and terribly tragic news events on an old portable TV.

New Video: JOVM Mainstay ACES Releases With Cinematic Visuals for EP Single “Stranger”

Now, if you’ve been frequenting this site over the past 12-18 months of the site’s history, you’ve likely come across a handful of posts featuring the Canadian-born, Brooklyn-based JOVM mainstay electro pop artist, filmmaker and photojournalist Alexander Stewart and her solo recording project ACES, and as you may recall with the release of her first three singles, the achingly vulnerable “What Do You Think They’ll Say About Me,” the part torch song, part wistful and tender farewell “I’m Already Gone” and the slow-burning Quiet Storm-era R&B inspired pop song “Find Me Out,” established a reputation for a subtly modern and atmospheric take on cinematic, 80s synth pop. 

Earlier this year, Stewart released her highly-anticipated Ian Miller-produced debut EP, Stranger, and with the release of the EP’s first two singles — the tender and contemplative “If I Could Be Your Girl,” which features a narrator, who has recognized that her object of accession isn’t good for her, and that she may have to make the painful and difficult decision to end the relationship for good; and the icily ambivalent tell off “Baby, I Don’t Mean to Ignore,” which possesses an push and pull between longing and devotion, wanting to be left alone and of being hopelessly stuck in one’s own head and not quite knowing how to express themselves in a way that makes sense or offends someone. 

Stranger’s third and final single, EP title track “Stranger” will further cement Stewart’s growing reputation for crafting Quiet Storm-like, atmospheric synth pop that thematically focuses on the complex and confusing intricacies of romantic relationships — and in this case, Stewart’s latest single focuses on the surreal sensation of coming across  a former lover for the first time in a while and recognizing that the person you used to know so well has become a total stranger. And while that’s a familiar theme in pop music, “Stranger” possesses a bitterly plaintive ache over a lost relationship that has become an accumulation of one’s growing past. Along with that there’s an anxiousness over being uncertain over how you should respond to this former lover, who still causes your heart to swoon but who also has engendered a deep bitterness. We’ve all been there at some point or another, and even with some age and experience, it never stops being profoundly strange and embittering. 

Directed by frequent collaborator Oresti Tsonopolous and produced by Stewart, the gorgeously shot black and white video was reportedly completely improvised and filmed in a single night while Stewart was jet-lagged from an extended international trip she took as a travel and style photojournalist. And as you’ll see, Stewart busily goes through a  text exchange and gets ready for what turns out to be a made up night out but while capturing the uncertainty and bitterness of seeing that stranger from the past — seemingly evoking the ambivalent emotions and anxiety one would typically feel about such a situation.