New Video: JOVM Mainstays New Bleach Return with a Trippy Visual for Deceptively Breezy New Single

Quebec City-based indie pop act and JOVM mainstays New Bleach features a duo known throughout Quebec for their work in acclaimed Francophone indie rock act Caravane — — Dominic Pelletier and Raphaël Potvin. And with the release of New Bleach’s first four singles, Pelletier and Potvin’s newest project proved to be a marked sonic departure from their work in Caravane:

  • Awake,” the duo’s debut as New Bleach was an Oracular Spectacular-era MGMT-like single centered around a profound philosophical question: “What if death was just a dream?”
  • Silver Lining,” a Quiet Storm R&B meets Beacon-like track that’s one part old-school love song and one part plea for hope in a seemingly hopeless and bleak world. 
  • High. Kraftwerk meets 80s New Wave-like track centered around the age-old desire to get into the car for a road trip — and maybe pull over to do some hallucinogens and daydream. 
  • You,” a slow-burning and atmospheric track full of the aching longing and regret of one’s lingering ghosts that featured Ghostly Kisses‘ Margaux Sauvé. 

The JOVM mainstays started 2021 with a gorgeously cinematic live session filmed in the Le Massif de Charlevoix, Quebec. Filmed in a mountainous forest cleaning, just off the coast of the St. Lawrence River, with a morning fog gently lifting, the sessions take place over the course of a day and night with the duo performing behind a futuristic lighting rig. The session features three singles I’ve written about previously — “Awake,” Silver Lining,” and “High.” The setting is breathtakingly gorgeous — in a way that only could be Quebec. 

Building upon a growing profile, the Quebec City-based duo’s debut EP Impressions is slated for a May 14, 2021 through Coyote Records. “Stranger,” the first single off the soon-to-be released EP is a breezy and vaporous synth pop number centered around delicate and shimmering synth arpeggios, ethereal vocals, skittering polyrhythm and a sinuous bass line. Sonically, the track reminds me of 80s synth soul and pop like Billy Ocean, but the song’s breeziness is deceptive. The song thematically asks big, existential questions — namely if true happiness is actually possible.

Directed by the members of New Bleach and Maxyme Gagné, the recently released video for “Stranger” is a stylish and trippy visual that features one of the band’s member several bandaged up as though he barely survived through a horrible accident while watching a series of commercials and terribly tragic news events on an old portable TV.