With the release of his critically acclaimed 2016 EP Gold, the up-and-coming Swedish-born, electronic music producer and electronic music artist SQRD, who splits his time between Berlin and Stockholm received attention across Scandinavia and elsewhere for a sound that effortlessly blended lo-fi, analog electronics within textured and nuanced compositions. Interestingly, over the past few years, the up-and-coming producer has spent his time honing and refining his sound, and his latest single “Would Run Wild” finds the Swedish-born producer leaning towards an industrial-leaning production as layers of propulsive, arpeggiated synths, thumping beats and metallic clang and clatter and razor sharp yet infectious hook are paired with heavily vocodered vocals. While simultaneously nodding at classic, 80s synth pop (i.e., Depeche Mode), early hip-hop, and contemporary electro pop (i.e., Summer Heart, Washed Out and others), the song swoons with a nostalgic yearning for a past just out of reach.
Directed by Kevin Vinh Doan, the trippy and gorgeously shot,recently released video for “Would Run Wild” follows a young woman, who’s longing for an urgent and passionate love, which ends with the presumed overdose of her lover. And throughout the video, she encounters lingering ghosts and memories within every single step.