Tag: Yelle Noir

New Video: Yelle Serves Up Looks in Sultry and Campy Visual for “Noir”

Acclaimed French electro pop act Yelle — Julie “Yelle” Budet (vocals) and Jean-François “GrandMarnier” Perrier (production, percussion) can trace their collaboration back to around 2000 when Budet and Perrier first met and became friends. But the duo didn’t start working on music together until 2005. Initially formed under the name YEL, an acronym for the phrase “You Enjoy Life,” the duo learned of a Belgian band with the same name, and were forced to change their name, eventually feminizing their original name to “Yelle.”

The duo quickly received attention when they posted a song they originally titled “Short Dick Cuizi,” which originally was a written as a mock diss track that referred to Cuiziner of acclaimed French hip-hop act TTC. The song eventually became “Je veux te voir,” which charted at #4 in their native France, and as a result of the buzz surrounding them, they caught the attention of Source Etc Records, who then signed the act. Interestingly, around the same time that the duo had started working on their full-length Perrier met the band’s now-former third member Destable, who at the time was working full-time as a journalist. As the story went, Baudet and Perrier were desperate for a touring keyboardist to flesh out their live sound, and they somehow managed to rope Destable into joining the band.

2007’s full-length debut Pop Up was released to widespread critical acclaim and was a commercial success as a result of “A cause des garçons,” which landed at #11 on the French Singles Chart and “Parle a ma main,” a collaboration with Fatal Bazooka that landed at number 1. Building upon a growing international profile, Baudet, Perrier and Destable spent a three year period between 2006-2009 touring to support Pop Up — with the band being named as MTV‘s Artist of the Week during the last week of March, 2008.

After taking a few months off, the members of Yelle returned to the studio to began work on their sophomore album, and by February 2010 they started their own label Recreation Center, headed by Perrier. Yelle’s sophomore album, 2011’s Safari Disco Club found the act focusing on harmonies, melodies and Budet’s vocals, and was released to generally positive reviews — including  The Independent, who wrote that the album was “essential for anyone, who appreciates dancefloor-friendly European synth pop.” The album caught the attention of Katy Perry, who invited the act to open for her during the British leg of her  California Dreams tour. After they completed that tour, they went on a European tour and went on a Stateside tour that fall. 

The French electro pop act’s third album, 2014’s Completement fou was co-produced by Dr. Luke and a team of producers that included Kojak, AC, Billboard Mat, Oliver, Cirkut, Mike and Madmax. Dr. Luke learned about Yelle through their remix of Katy Perry’s “Hot n Cold” — and after catching them live, he signed them to his label. The album was supported by extensive international touring, which included their third stop at Coachella, an extremely rare feat for a Francophone act, as well as tours across Europe, South American and China.

The acclaimed French act’s fourth album  L’Ère du Verseau (The Age of Aquarius) was released last September — and much like countless acts across the globe, Baudet and Perrier were gearing up for extensive touring to support the album, and to celebrate their 15th year together. In lieu of touring, the band released incredible visuals for album singles “Je t’aime encore” and “Vue d’en Face,” a breezy yet melancholy track centered around shimmering synth arpeggios, finger snaps, stuttering beats and Budet’s ethereal and achingly plaintive vocals.

L’Ere du Verseau’s latest single “Noir” is a dance floor friendly bop centered around thumping beats, shimmering synth arpeggios, funky bass line and Baudet’s sassy delivery. Interestingly, the song is meant to inspire the listener to strut like they’re on the catwalk, serving fools looks — hard.

Directed by Giant, the recently released video for “Noir” is a campy and fierce as fuck take on haute couture that features beautiful people serving up looks with fierceness while looking like behind the scenes footage of a photo shoot.