Rising Montréal-based JOVM mainstay Magi (pronounced Mahd-j-eye) Merlin makes music for fellow obsessives. There’s no soft lunch. She sings directly to the listener, face pressed up against the other side of the screen’s glass. With a propulsive, avant-garde inspired take on pop and what she dubs as “broken R&B,” the Canadian artist’s work sees her exploring life’s deep existential truths.
Now, if y’all have been frequenting this site over the past handful of years, Merlin has collaborated with co-writer and producer Funkywhat, building a shared musical language through the release of 2022’s Gone Girl EP, which led to touring with Noga Erez and an electric set opening for Omar Apollo in Mexico City — and last year’s A Weird Little Dog, which helped her establish “broken R&B,” an honest account of how she works, her artistic direction and visual world. The JOVM mainstay supported that effort opening for Nubya Garcia across the US and with festival appearances at Osheaga and Festival d’été de Québec, where she opened for Ty Dolla $ign, And recently, she opened for Yaya Bey during their European tour.
Outside of music, she made her acting debut this year in Chandler Levack’s Mile End Kicks alongside Barbie Ferreira, Devon Bostick and Juliette Gariépy. The film screened at this year’s SXSW and Toronto International Film Festival (TIFF).
The Montréal-based JOVM mainstay’s highly anticipated full-length debut POWER HOUSE is slated for a July 10, 2026 release through Bonsound. The 12-song album is reportedly a slickly produced, infectious and high-energy effort that conceptually is an exploration of the internal architecture we all inhabit, housing the conflicting rooms of anger, fear, vanity, and ultimately, a reclaimed sense of power. The album is very much an ode to the realization that inner work is the only true outer work.
The album also serves as a realist’s manifesto, written from Merlin’s perspective as a bisexual/ENM woman. Throughout the album, the Montréal-based artist’s narrators explores the uneasy contradictions of seeking validation in both platonic and romantic relationships. She deconstructs the plastic confidence used as modern armor, the performative standards of the beauty industry, and the systemic pressures that force women to navigate their lives with hyper-caution.
POWER HOUSE includes the previously released “POPSTAR,” SpiceKick,” and “So Smart,” which have receive attention across a number of international media outlets including Clash Magazine, Stereogum, BrooklynVegan, Wonderland Magazine, Libération, Exclaim! and RANGE, as well as airplay from BBC 6 Music, France Inter, FIP, CBC and Radio Canada. The album’s latest single “pixxie” continues a run of slickly produced synth pop, anchored around the rising Canadian artist’s self-assured and soulful, pop star delivery and her unerring knack for catchy hooks.
Thematically, the track focuses on the liberation of women from the male gaze but written and sung ironically from the perspective of the manic pixie dream girl, breaking out from a reductive caricature — at all costs.
“Female characters in film are often reduced to this trope, simply a device used to further the plot of the male protagonist,” Magi explains. “This is a role and, at its worst, an expectation many men in real life will cast onto their female counterparts. The only function of women in their eyes is being a sexual object or a tool to aid them in their growth.”
