New Audio: Wisconsin’s max Shares a Deceptively Breezy Bop

max is an emerging Wisconsin-based singer/songwriter, musician and producer, who says he focuses “on making music my younger self would enjoy.”

The Wisconsin-based producer and artist’s latest single, “it’s just a little crush, i swear” is a breezy bit of lo-fi, bedroom pop centered around glistening reverb-drenched guitars, max’s plaintive vocals and a driving groove paired with enormous, shout-along worthy choruses. While sonically bearing a bit of a resemblance to JOVM mainstays Summer Heart and Brothertiger, “it’s just a little crush, i swear” is a deceptively upbeat song rooted in earnest, lived-in lyricism that captures the swoon and angst of new crushes and new love — especially those crushes that may not be requited.

this is an infectious lo-fi pop song. i’d love to write about it but i’d like to know more about the artist. can you send me a press release with an artist bio?