With the release of their critically applauded debut effort, Palace Garden, Beat Connection quickly became a blogosphere sensation for a slickly produced dance rock sound. Now, if you’ve been following JOVM for the last few months, you may recall that I wrote about the quartet’s previous single “Illusion,” which revealed a subtle reworking of their sound — although not as rock orientated, their sound manages to be increasingly club-friendly.
“So Good” the latest single off the group’s forthcoming album, Product 3 is a breezy, pop-confection that seems to subtly channel Junip and classic, 80s synth pop, as shimmering guitar chords, cascading synth stabs, handclaps, finger snaps and swirling electronics are paired with an effortlessly soulful voice and an incredibly catchy, arena-friendly hook.
As the band’s producer Reed Juenger explains in press notes, “The inspiration for this song is the feeling another person gives you, the longing, the love, the desperation, the desire, all of it expressed as directly as possible.” Listening to the song evokes the seemingly infinite possibilities of a new love — and it does so with a urgent sense of joy.
The recently released music video for the song was produced by the Los Angeles-based filmmaker Daniel Kaufman. The video was filmed on California’s portion of the historic Route 66 and reportedly draws inspiration from British painter David Hockney’s painting Sun On The Pool — all while possessing a vivid surreal, dream-like logic.