Tag: 300 Entertainment

New Video: The Film Noir-Inspired Visuals for ASTR’s Sensual, New Single

Building upon a growing national profile, the duo recently released their highly-anticipated sophomore EP Homecoming, which features “Bleeding Love” and have completed a North American tour with Ryn Weaver and Holychild. “Get So High,” the duo’s latest single pairs Silverman’s sultry and soulful pop-belter vocals with a slick and chilly production consisting of Silverman’s chopped up vocals to create a lushly layered harmonies, stuttering and skittering drum programming, subtly ominously swirling electronics and an anthemic hook to craft a hyper-modern, radio-friendly song that manages to be a bit of a lament and an urgent plea as the song’s narrator seems to be losing a realistic view of their relationship.

Produced by Dre Films, the video for “Get So High,” “continues my visceral obsession with horror film noir and twisted dark fantasy. The song is about crossing the line and losing site of reality. In this instance my character poses as an undercover bandit who takes it too far and kills her victim. This video tells a black widow tale, what starts as a fun night turns south and we question the illuslsion of who we really are. False Intentions shift from good times and cocaine highs to a murder and take all,” the duo’s Silverman explains about the seductive and fucked up video.

New Video: Up-and-Coming Emcee ARoc and The Visuals For His Latest Single “The Future”

Just the other day, I received a Soundcloud link from an up-and-coming emcee from  Inglewood, CA, ARoc. The Inglewood-based emcee started rhyming when he turned 16 and by 2004 he eventually linked up with  Neiman Johnson of YFS and 300 Entertainment, […]

ARoc is an up-and-coming emcee from Inglewood, CA, who started rhyming at 16 before he eventually linked up with Neiman Johnson of YFS and 300 Entertainment in 2004. ARoc spent the next few years developing his sound and voice — but 2015 may be the year he explodes into the national hip-hop map as he’s been featured on guest spots on  Eric Bellinger‘s “Turn Down For You” and “Gina” and a collaboration with up-and-coming singer/songwriter/emcee Jhene Aiko “Team Us.

I recently received a Soundcloud link of ARoc freestyling on his latest single “The Future” and admittedly, I was impressed by his flow complete with a ridiculous amount of braggadocio and playful wordplay over a variety of beats.