Just the other day, I received a Soundcloud link from an up-and-coming emcee from Inglewood, CA, ARoc. The Inglewood-based emcee started rhyming when he turned 16 and by 2004 he eventually linked up with Neiman Johnson of YFS and 300 Entertainment, who helped mentor the young emcee. Over the next few years, ARoc spent time developing his sound and voice — and it seems as though the end of 2015 and early 2016 may be when he explodes out into the national hip-hop map as he’s already been featured on guest spots on Eric Bellinger‘s “Turn Down For You” and “Gina” and a collaboration with up-and-coming singer/songwriter/emcee Jhene Aiko “Team Us.”
Building up on the buzz that he’s been receiving, ARoc recently released an official video for “The Future,” which you can catch right here. Just like the Soundcloud link I posted the other day, the song reveals that this guy is an up and coming talent with a quick-fired delivery and can rhyme over just about anything.