Tag: Arsenal

New Video: Montréal’s Naomi Shares Another Sultry, Summertime Banger

Naomi is a Montréal-based multi-disciplinary artist, who first after studying theater made a name for herself when she started landing roles on both the small and big screen when she was 14. Because she has long seen art as a continuous means of expression, she went on to study dance at the École de danse contemporaine de Montréal.

As a dancer, Naomi has appeared in and/or choreographed music videos for Rihanna, Marie-Mai, Coeur de Pirate and others, as well as for local dance performances. While she was establishing herself as an actor and dancer, the Montreal-based artist quietly developed a passion for singing — without fully giving herself permission to explore it fully. Interestingly, Coeur de Pirate’s Beátrice Martin saw star potential in the Montreal based multi-disciplinary artist and took her under her wing.

Encouraged by Couer de Pirate’s mentorship and encouragement, Naomi began to realize that she was never far off from making her own music. All that she needed was a little push.

Signed to Bravo Musique, the Montreal-based artist began to write her own material and has taken a bold leap into a career as a pop singer. Naomi’s first two singles “Tout à nous” and “Zéro stress” have received airplay on WKND, Rouge FM, Arsenal, POP, CVKM and several other regional radio stations across Quebec.

The rising Canadian artist also released the club friendly, Rowan Mercille and Naomi co-written “Semblant,” which I wrote about earlier this year. Centered around glistening synth arpeggios, skittering trap-meets-Carribbean beats paired with her sultry delivery and an infectious hook, “Semblant” is a remarkably self-assured summertime banger, that also reveals a bonafide superstar in the making.

“Pas le temps de jouer,” Naomi’s latest single continues a remarkable run of slickly produced and self-assured bangers centered around shuffling reggaeton-meets-trap beats, glistening synth bursts paired with the rising Canadian artist’s sultry delivery and her seemingly unerring knack for crafting a big, razor sharp hook. Much like its immediate predecessor, “Pas le temps de jouer” is an accessible, radio friendly and club friendly track that’s simultaneously a summertime bop and a platform to launch a bonafide superstar into the stratosphere.

Directed by Clare L’heureux-Garcia, the accompanying video follows Naomi and a diverse collection of dancers through a series of brightly colored set ups — including one, where the collection of dancers, are like paintings in a museum.