Tag: Baby’s All Right

Video by William Ruben Helms

New Video: JOVM Mainstays Yumi Zouma Returns with a Shimmering and Ambivalent Pop Confection

Throughout the course of this site’s almost 10 year history — yes, 10 years! — I’ve spilled quite a bit of virtual ink covering the internationally acclaimed synth pop act Yumi Zouma. Originally formed in Christchurch, New Zealand, the act has featured members spread out across the globe most of their history together, with Josh Burgess (guitar, vocals) based in New York, Charlie Ryder (guitar, bass, keys) based in London and Christie Simpson (vocals, keys) based in Christchurch. Over the course of the band’s history, they’ve received praise across the blogosphere and from internationally recognized outlets for a breezy yet bittersweet, 80s inspired synth pop sound centered around Christie Simpson’s ethereal and achingly tender vocals.

Late last year, the acclaimed indie electro pop act signed to Polyvinyl Record Co, who will release the band’s highly-anticipated, self-produced, third album Truth or Consequence. Slated for a March 13, 2020 release, the album thematically focuses on distance — both real and metaphorically. with the album’s material touching upon romantic and platonic heartbreak, real and imagined emotional distance, disillusionment and being out of reach. 

The JOVM mainstays started off 2020 with the release of the album’s first official single “Cool For A Second.” Christie Simpson’s ethereal, wisp-like vocals effortlessly glided over softly padded beats, shimmering synth arpeggios and soaring hooks — and while being simultaneously hopeful and melancholy, the song thematically was centered around the idea that life doesn’t always provide the answers or closure you may want. But it manages to capture the sense of relief that comes from recognizing and saying the truth — even if only to yourself. 

“Southwark,” Truth or Consequence’s latest single is a cinematic and swooning bit of synth pop, centered around a New Order-like bass line, shimmering synth arpeggios, an anthemic and infectious hook paired with Christie Simpson’s ethereal cooing. Much like the album’s previously released material, the song is somewhat ambivalent: there’s hopefulness in finding love and being in love, but the melancholy awareness that nothing is perfect and all things come to an end, one way or the other. 

Sharing the meaning behind the track, songwriter Christie Simpson explained that the song “…feels like a dedication, a mantra, a promise to myself. I wrote the chorus line about the someone in particular that I was with at the time, but it now feels like a universal truth for my relationships, a dedication that goes to every person I’ve loved and those that I’m still loving now. I can be quite dramatic in love and relationships, and I don’t always do or say the right thing when I should, but I do throw myself in completely (for better or worse). I loved that idea of repeating that dedication – ‘I am imperfectly yours’.” Adding, “This track has haunted me a little every time I listen, there’s something melancholy that sits in there alongside that overall feeling of quiet elation. I suppose that speaks to the classic dichotomy of love and relationships – nothing is ever 100% good or perfect, and that’s what I am constantly trying to come to terms with.”

Directed and shot by the members of the JOVM mainstay act, the recently released video is split between footage of the band performing the band in the studio, the band at the beach at sunset with Lorenzo Fanton’s specifically created font superimposed over the proceedings — essentially creating a visual that’s part lyric video and part official video. “A bit of a Yumi tradition is having at least one video on a record we shot ourselves,” the band’s Josh Burgess explains in press notes. “While we’re not going to be nominated for an Oscar anytime soon, it’s always fun to grab a camera and start shooting. It felt like too good of an opportunity to pass up having us all sitting there in a photo studio mere moments after the centerfold picture of our record. From there we headed off to the beach for sunset. Christie wanted to get into the water but the threat of hypothermia proved too much! It’s also the first video/time we’ve ever revealed lyrics so overtly! The fantastic Lorenzo Fanton’s typeface was too good to pass up!”

Video by William Ruben Helms

New Video: Rising British Singer Songwriter Jordan Mackampa Releases an Ebullient Visual for “Magic”

Jordan Mackampa is a rising London-born and-based Congolese-British singer/songwriter. With the release of “Under,” 2016’s Physics EP, and 2017’s Tales From The Broken EP and Live from the Grand Cru EP, Mackampa has received critical praise from NME, The 405, The Line of Best Fit, Clash, Indie Shuffle, Wonderland and others while his work amassed over 50 million Spotify streams.

Mackampa’s work is inspired by his Congolese roots and his mother’s love of legendary soul singers like Marvin Gaye, Bill Withers and Curtis Mayfield. And as a result, the Congolese-British singer/songwriter has developed a reputation for pairing old-school singer/songwriter soul, earnest songwriting and catchy melodies with a modern songwriting approach. Now, if you’ve been frequenting this site over the past few months, you may recall that Mackampa’s highly anticipated, full-length debut Foreigner is slated for a March 13, 2020 release through AWAL.  

Reportedly, the album’s material draws from the sounds and stories of the cities he’s spent time in and inhabited over the years, and while documenting his life as an outsider, the material’s sound is a melting pot of cultures that draws from his birthplace in the Republic of the Congo, his mom’s classic soul record collection, hip-hop obsessed childhood in North London, and his Coventry, UK-based teen years, immersed in indie rock — and all of that meshes together to create a hybrid of alternative pop, soul and indie rock. 

Late last year, I wrote about “Parachutes,” a breezy and deliberately crafted track centered around a radio friendly yet loose arrangement of twinkling keys, shimmering guitars, a sinuous bass line and propulsive drumming pared with Mackampa’s easygoing vocals, evoking the soaring highs of being in love and the embittering low of heartache within the turn of a phrase.  The album’s latest single “Magic” is a breezy and swinging pop song that reveals Mackampa’s genre-defying sound: the song draws from old school soul, Bossa nova and samba simultaneously. “This is a bossa nova and samba-infused feel good kinda track about when you can’t get someone off your mind,” Mackampa says in press notes. “”You’ve had one taste and you want more!”

Directed by longtime collaborator Tom Ewbank and featuring choreography from Taali Kwaten, the recently released video for “Magic” was filmed in a South London underpass is centered around the Congolese-British singer/songwriter and his backing band performing the song in front of a collection of diverse partiers, who dance the night around.  The video manages to further emphasize the song’s ebullient joy of being infatuated by new love. 

Single Review by William Ruben Helms

New Audio: Balthazar Releases a Shimmering R&B Inspired Single

Over the past couple of years, I’ve written a lot about Belgian singer/songwriter and multi-instrumentalist Maarten Devoldere, best known for being the frontman of two critically applauded, internationally recognized JOVM mainstays Balthazar and Warhaus. Interestingly, Devoldere’s work with Warhaus managed to recall The Church, The Dream of the Blue Turtles and Nothing Like the Sun era Sting, Edith Piaf, and Leonard Cohen.  

While Devoldere was busy with Warhaus, at one point writing much of the project’s sophomore album in a remote retreat in Kyrgyzstan, his longtime friend, songwriting partner and Balthazar bandmate Jinte Deprez remained in Ghent, focusing on his old school R&B inspired solo project J. Bernardt. During Balthazar’s hiatus, the band’s songwriting duo enjoyed the ability to indulge their individual whims and creative muses, crafting commercially successful and critically applauded work — and Deprez and Devoldere found it liberating. Interestingly enough, the duo found that the time apart created an undeniable urge to work together again, propelled by a much broader artistic horizon and an even greater mutual respect for each other’s individual work. 

When the members of Balthazar reconvened to work on last year’s Fever, they did so without any particular plan beyond just desiring to improve upon their previously released work and to further the band’s story. And as they were beginning to write material, Deprez and Devoldere mutually agreed that the album’s material should have a less serious, less melancholy feel — and while being looser and more playful at points, it retains the hook-driven quality and craftsmanship that has helped the band win national and international attention. 

Last year saw the band on a relentless touring schedule to support Fever that included — as you may recall — a stop at Baby’s All Right in May. During that tour, the band wrote their latest single “Halfway.” Possibly deriving its title because it falls between the release of Fever and its highly anticipated follow-up, the song finds the band continuing the flexible songwriting of its immediate predecessor: co-written by Devoldere and Deprez, the song features Deprez taking on vocal duties, which give the song a sultry, old-school R&B feel centered around shimmering and reverb-drenched guitars, propulsive percussion, some gorgeous harmonizing and an infectious hook. Interestingly, the track finds the band continuing in the vein of Fever while expanding upon it, revealing an adventurous and ambitious band pushing their sound and approach in a new direction with a pop-leaning accessibility. 

Video by William Ruben Helms

New Video: Rising Swedish-born, Los Angeles-based Pop Artist Winona Oak Releases a Mischievously Twisted Visual for “Control”

Last year, I wrote about the rapidly rising Solleron, Sweden-born, Los Angeles-based singer/songwriter and pop artist Winona Oak. Oak, who was born Johanna Ekmark has a rather unique backstory: Growing up  on the small, Swedish island known to Swedes as the Island of the Sun, the Solleron-born, Los Angeles-based singer/songwriter and pop artist spent much of her childhood encountering more animals than people. As the story goes, she grew up as a trained horse acrobat and because she grew up in a musical home, she was encouraged to pursue creative endeavors as much as possible: Ekmark began playing violin when she was 5, piano when she was 9, and she wrote poetry and songs at an extremely young age.

Ekmark eventually moved to Stockholm to pursue a career in music, but a leap of faith that had her attend a Neon Gold Records writing retreat in the Nicaraguan jungle led to her meet Australian-born and based hit making producer and pop artist What So Not. And from this serendipitous meeting, she went on to co-write ““Better” and “Stuck In Orbit,” before stepping out into the spotlight as both the writer and featured artist on the Aussie producer and pop artist’s “Beautiful.”

Adding to a busy 2018, Ekmark covered HAIM‘s “Don’t Save Me” for Neon Gold Records’ 10th anniversary compilation, NGX: Ten Years of Neon Gold before closing out that year with a co-write and vocal contribution to The Chainsmokers viral hit “Hope,” a track that has amassed over 250 million streams across all digital platforms globally — including over 100 million streams on Spotify. As a result of such incredibly early success, the Swedish-born, Los Angeles-based pop artist signed to Warner-Chappell Music Publishing and to Neon Gold/Atlantic Records.

Now, as  you may recall, last year, I wrote about the Swedish-born, Los Angeles-based pop artist’s long-awaited debut single, the slickly produced, hook-driven and sultry “He Don’t Love Me,” and the slow-burning and anthemic ballad “Break My Broken Heart.” Both singles managed to further cement Oak/Ekmark’s growing reputation for crating incredibly earnest pop with enormous hooks. Oak ended last year with the release of an  alternate version of her last single of 2019 “Let Me Know.” The “Let Me Know (Johan Lenox Stings Mix) ” reimagines the propulsive, dance floor friendly original by pairing Oak’s vocals with a string arrangement from Johan Lenox, who has worked with Kanye West, Travis Scott and Vic Mensa. 

Building upon that momentum, Oak released her debut EP CLOSURE through Neon Gold/Atlantic Records last week. The EP’s latest single “Control” continues a run of slickly produced synth pop centered around layers of arpeggiated synths, tweeter and woofer rocking beats, an enormous hook and Oak’s achingly plaintive vocals. And while sonically the song recalls Kylie Minogue and others, the song evokes the swooning and fluttering pangs of new love and the uncertainty, insecurity and obsession it can sometimes bring. “‘Control’ is about meeting someone that makes you weak in your knees and never knowing how they actually feel about you,” Winona Oak explains in press notes. “You make risky decisions, act irrationally and tolerate things you normally wouldn’t. You’re feeling nervous, insecure and are constantly afraid that they are gonna leave you. Oh and this is when you learn – the difference between love and obsession.” 

Shot and co-directed by longtime visual collaborator Andreas Öhman and Julian Gillström, the recently released video for “Control” stars Winona Oak as a desperate and hopelessly obsessed woman who stalks the object of her affection, before trying to build a Ken doll-version of him. “For the video, we wanted to target this hopeless feeling with a twisted sense of humor,”  Oak explains in press notes.