Tag: Coventry UK

New Video: Rising British Singer Songwriter Jordan Mackampa Releases an Ebullient Visual for “Magic”

Jordan Mackampa is a rising London-born and-based Congolese-British singer/songwriter. With the release of “Under,” 2016’s Physics EP, and 2017’s Tales From The Broken EP and Live from the Grand Cru EP, Mackampa has received critical praise from NME, The 405, The Line of Best Fit, Clash, Indie Shuffle, Wonderland and others while his work amassed over 50 million Spotify streams.

Mackampa’s work is inspired by his Congolese roots and his mother’s love of legendary soul singers like Marvin Gaye, Bill Withers and Curtis Mayfield. And as a result, the Congolese-British singer/songwriter has developed a reputation for pairing old-school singer/songwriter soul, earnest songwriting and catchy melodies with a modern songwriting approach. Now, if you’ve been frequenting this site over the past few months, you may recall that Mackampa’s highly anticipated, full-length debut Foreigner is slated for a March 13, 2020 release through AWAL.  

Reportedly, the album’s material draws from the sounds and stories of the cities he’s spent time in and inhabited over the years, and while documenting his life as an outsider, the material’s sound is a melting pot of cultures that draws from his birthplace in the Republic of the Congo, his mom’s classic soul record collection, hip-hop obsessed childhood in North London, and his Coventry, UK-based teen years, immersed in indie rock — and all of that meshes together to create a hybrid of alternative pop, soul and indie rock. 

Late last year, I wrote about “Parachutes,” a breezy and deliberately crafted track centered around a radio friendly yet loose arrangement of twinkling keys, shimmering guitars, a sinuous bass line and propulsive drumming pared with Mackampa’s easygoing vocals, evoking the soaring highs of being in love and the embittering low of heartache within the turn of a phrase.  The album’s latest single “Magic” is a breezy and swinging pop song that reveals Mackampa’s genre-defying sound: the song draws from old school soul, Bossa nova and samba simultaneously. “This is a bossa nova and samba-infused feel good kinda track about when you can’t get someone off your mind,” Mackampa says in press notes. “”You’ve had one taste and you want more!”

Directed by longtime collaborator Tom Ewbank and featuring choreography from Taali Kwaten, the recently released video for “Magic” was filmed in a South London underpass is centered around the Congolese-British singer/songwriter and his backing band performing the song in front of a collection of diverse partiers, who dance the night around.  The video manages to further emphasize the song’s ebullient joy of being infatuated by new love.