Tag: Flo Assy

Video by William Ruben Helms

New Video: Réunion Island’s Flo Assy Teams Up with Phantom on Brooding “Rien n’est Certain”

Flo Assy is a French-born, Réunion Island-based rapper, who spent a portion of his childhood in Côte d’Ivoire. The Francophone emcee burst into the French hip hop scene with his first two releases — 2015’s C’est La Vie and 2016’s Et Ta Dame? EP. 

His latest single, the Dony Dark-produced “Rien n’est Certain” is a collaboration with fellow Réunion Island-based emcee Phantom that see the duo spitting densely worded bars and verses over a brooding and atmospheric trap-meets-trip hop-like production featuring tweeter and woofer rattling thump and eerie synth arpeggios. The two emcees rhyme about the struggles they face as artists and (most importantly) as people in an uncertain, uneasy world.

Shot on Réunion Island, the seemingly DIY video follows the two emcees in an abandoned and decrepit suburban pool, a children’s park, a forested area and more with a strobe light, further emphasizing the brooding and uneasy air of the single.

Video by William Ruben Helms

New Video: Flo Assy Shares Chilled Out Banger “Face à Moi-Même”

Currently based in Reunion Island, Flo Assy is a French-born rapper, who spent a portion of his childhood in Côte d’Ivoire. He emerged into the French hip-hop scene with his first two releases — 2015’s C’est La Vie and 2016’s Et Ta Dame? EP.

“Face à Moi-Même,” sees him firmly establishing himself as a chill yet revolutionary French hip hop. Rooted behind a dusty, DJ Premier-like production featuring a looping and eerie string sample paired with boom bap beats and the French emcee’s dexterous, rapid-fire flow. While lovingly informed by hip-hop’s golden era, the song is remarkably contemporary.

The accompanying video follows a young woman, listening to “Face à Moi-Méme” on her old-school earbuds, rocking out and bopping along to the song on a beautiful yet frosty day. If she doesn’t remind you of cats here in NYC, spitting along to their favorite song, then you haven’t really lived here.