Currently based in Reunion Island, Flo Assy is a French-born rapper, who spent a portion of his childhood in Côte d’Ivoire. He emerged into the French hip-hop scene with his first two releases — 2015’s C’est La Vie and 2016’s Et Ta Dame? EP.
“Face à Moi-Même,” sees him firmly establishing himself as a chill yet revolutionary French hip hop. Rooted behind a dusty, DJ Premier-like production featuring a looping and eerie string sample paired with boom bap beats and the French emcee’s dexterous, rapid-fire flow. While lovingly informed by hip-hop’s golden era, the song is remarkably contemporary.
The accompanying video follows a young woman, listening to “Face à Moi-Méme” on her old-school earbuds, rocking out and bopping along to the song on a beautiful yet frosty day. If she doesn’t remind you of cats here in NYC, spitting along to their favorite song, then you haven’t really lived here.
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