Tag: hip-hop

Throwback: Happy 64th Birthday, G.U.R.U.!

JOVM’s William Ruben Helms celebrates the 64th anniversary of G.U.R.U.’s birth.

New Audio: 17 Year-Old Nevi Outlyr Shares Deceptively Breezy “Stuck”

17 year-old, emerging artist Nevi Outlyr started rapping in church when he turned 15. Originally, he didn’t take either seriously. But that changed after he started college and a particularly difficult breakup. “I was hitting open mics everywhere, partly trying to get her attention, mostly trying to prove to myself I was worth listening to,” the young artist explains.

As for his name, there’s a story behind that: “I ask my mom to give me an artist name. She says, ‘Inevitable.’ Long, but it felt like,” he recalls. “After a few versions, I landed on Nevi. That Outlyr part came from, believe it or not, a math class. I learned about how one number way off from the rest can shift the whole average, an ‘outlier.'” He says, “It stuck. Never thought I’d relate to numbers, but somehow that felt like me.”

Gradually for the young artist, his efforts became less about being heard and more about being honest. “Every track I make is just me trying to make sense of whatever’s going on in m head,” he says, “Anxiety, joy, the awkwardness of being all — it’s al in there.” He goes on to describe his sound as “ambivalent, experimental hip-hop with a hint of toxic positivity. Think ‘Hey Ya,’ by OutKast for reference. People tell me that I give Chance the Rapper, Andre 3000, Smino, sometimes even Mac Miller, depending on the track.”

“But most of the time,” he adds, “I feel like a character stuck in an episode of Seinfeld. At the end of the day I make music for people like me, the overthinkers, the soft-spoken loud minds, people trying to laugh through the heavy stuff. My songs might not save the world, but they might make you feel like you’re not alone in it.”

His latest single “Stuck” is a deceptively upbeat and breezy track that features the young artist’s remarkably Andre 3000-meets-Mac Miller-meets-Chance the Rapper-like flow darting around carnival ride in hell-inspired production featuring an eerily twinkling synth melody, a breakneck and propulsive synth bass line and a lysergic break and guitar solo. But underneath upbeat and breezy vibes, the song describes a familiar sensation for anyone who’s a go-getter — the feeling that you’re somehow stuck in place while everyone else around you is racing past you.

Honestly, even in my 40s I’ve felt this! And I’d bet that many of you readers have felt the same at various times, including now. But with age, there’s occasional moments of wisdom that reminds you that it’s usually just perception, ego and your stupid brain.

New Video: STIMULUS Teams Up with K, Le Maestro on Brooding “sEMi”

STIMULUS is a rising Brooklyn-born, Berlin-based artist, DJ and event curator. And if you were frequenting this site earlier this year, you might recall that I wrote about “swiTCH,” a collaboration with Malik Work, Greg Paulus, Taylor Bense and Swim Good that to my ears sounded a bit like a synthesis of Stereo MCs and C+C Music Factory with Larry Levan — but with a modern, self-assured swagger. 

His latest single, the K, LE MAESTRO-produced “SeMi” is a woozy, genre-defying track that pairs the Brooklyn-born, Berlin-based emcee’s swaggering yet deeply introspective, heartbroken flow with an eerily brooding production featuring a looping and twinkling piano sample and skittering trap beats. The song sees STIMULUS completely turning the concept of “keeping it 100” on its head by exploring the beauty and truth in being “semi” — kind of messy, and yet fully human and proud of it.

 “Keeping things ONE HUNDRED is the new keeping it real,” the Brooklyn-born, Berlin-based artist says. “100 is also a popular emoji representing 100% authenticity and 100% certainty. In the song I admit all of the ways in which I am not 100%.”

STIMULUS continues, “sEMi” is about inner struggle, social alienation, and the pursuit of identity. “

The accompanying video is part of a short film associated with the music, which has already won 7 awards at film festivals around Europe. And as you tell is part of a dystopian, near future in which the film’s protagonist goes through a bizarre procedure that gives him odd super powers.