Tag: Jidenna

New Video: Jujuboy Star Releases a Summery Club Banger

Osaretin Rock Akhib is a 25 year-old Nigerian singer/songwriter and producer, best known as Jujuboy Star. Hailing from the the same city in Edo State as contemporaries Rema and Santi, the Nigerian singer/songwriter and producer can trace the origins of his music career to joining the local church choir when he turned eight. As a teenager, he learned about music production from a neighbor — and by the time he was 16, he was producing his own beats at his grandmother’s house, using Fruity Loops and a USB mic.

From those rather humble beginnings, Jujuboy Star has gone to collaborate with Jidenna, Adekunle Gold, Simi, Gospelonthebeatz. Seyi Shay and a lengthy list of others. Adding to a growing profile, the Edo State, Nigeria-based artist has become the first artist to be signed to the recently formed partnership between Aristokrat Records, the Nigerian entertainment company that discovered and developed international superstar Burna Boy and Universal Records. “Juju is by far one of the most exciting artists I’ve come across over the past decade and represents the next generation of African superstars,” Aristokrat Records founder and CEO Priye Isokari says in press notes. “We are glad to finally be introducing him to the world.”

Quickly following up on “I Dey There,” the rising Nigerian artist’s latest single, the Kel-P-produced “Enjoyment” is a sexy, feel-good club anthem centered around a slick production that meshes elements of Afrobeats, R&B and reggae: the listener will hear skittering and shuffling polyrhythm, squiggling synths, warm blasts of Nile Rodgers-like funk guitar, a strutting bass line paired with Jujuboy’s self-assured yet achingly vulnerable vocals. To me, it’s the sort of song that you’d likely hear in the club while you’re trying to pick up that pretty young thing.

Directed by Earthboi, the recently released video for “Enjoyment” follows the rising Nigerian artist as he wakes up bleary-eyed and staggering from a wild house party with some of the most beautiful Black people I’ve ever set eyes on — including a gold clad woman, who plays the stunning love interest.

New Video: Introducing the Badass Ladies of Toronto’s The Sorority

Comprised of Phoenix Pagliacci, Lex Leosis, Haviah Mighty and Keysha Freshh, The Sorority are a Toronto, Ontario, Canada-based hip-hop act that can trace their origins to when the quartet first collaborated together at a 2016 International Women’s Day cipher that quickly received attention from the likes of Noisey, The Fader and others. And since then, the act which features four individual artists, who contribute their own unique styles, personalities and energies have focused on empowering, entertaining and educating through the release of several singles and shows alongside The Internet, Jidenna, Miguel, Joey Bada$$ and A-Trak.

The Canadian hip-hop act’s full-length debut, the aptly titled Pledge is slated for an April 13, 2018 and the album’s first single “SRTY,” features each of the act’s four emcees rhyming about unity, body positivity, sensuality and resilience — and of course, being the baddest, best emcee on the face of the earth in a way that reminds me of the old schoolers I grew up with — in particular, MC Lyte, Queen Latifah and others, complete with a self-assured swagger; but paired with a hyper-modern, minimalist and ominous production consisting of skittering snares boom bap drums, wobbling and woozy synths; it’s a slick synthesis of the old school with the new school in a way that’s both radio friendly and unique. 

Directed by Composite Films, the recently released video features the ladies of The Sorority being badass, kidnapping and fucking with four presumed fuckboys, subverting hip-hop tropes in a mischievous and very smart fashion.

 

Livia Blanc is a French-born, Brooklyn-based singer/songwriter, who specializes in a subtly modern take on 60s-inspired, cinematic pop that mischievously nods at the likes of   Edith Piaf, Portishead and Melanie DeBlasio; in fact, the French-born, Brooklyn-based artist’s second and latest single, “Mr. Hyde,” which was produced and cowritten by The Chevin‘s Coyle Girelli and Andrew Horowitz, who has cowriting credits with Jidenna, Verite and John Legend, finds Blanc cooing in a coquettish French over a breezy yet mischievously anachronistic featuring strummed ukulele, whistling, polyrhythmic beats and soaring synths. But despite the song’s ethereal quality, the song reportedly explores the inner duality of good and evil that we all have, reminding the listener that we’re all capable of good and evil at any particular moment. Fitting for the Halloween season, indeed!