Osaretin Rock Akhib is a 25 year-old Nigerian singer/songwriter and producer, best known as Jujuboy Star. Hailing from the the same city in Edo State as contemporaries Rema and Santi, the Nigerian singer/songwriter and producer can trace the origins of his music career to joining the local church choir when he turned eight. As a teenager, he learned about music production from a neighbor — and by the time he was 16, he was producing his own beats at his grandmother’s house, using Fruity Loops and a USB mic.
From those rather humble beginnings, Jujuboy Star has gone to collaborate with Jidenna, Adekunle Gold, Simi, Gospelonthebeatz. Seyi Shay and a lengthy list of others. Adding to a growing profile, the Edo State, Nigeria-based artist has become the first artist to be signed to the recently formed partnership between Aristokrat Records, the Nigerian entertainment company that discovered and developed international superstar Burna Boy and Universal Records. “Juju is by far one of the most exciting artists I’ve come across over the past decade and represents the next generation of African superstars,” Aristokrat Records founder and CEO Priye Isokari says in press notes. “We are glad to finally be introducing him to the world.”
Quickly following up on “I Dey There,” the rising Nigerian artist’s latest single, the Kel-P-produced “Enjoyment” is a sexy, feel-good club anthem centered around a slick production that meshes elements of Afrobeats, R&B and reggae: the listener will hear skittering and shuffling polyrhythm, squiggling synths, warm blasts of Nile Rodgers-like funk guitar, a strutting bass line paired with Jujuboy’s self-assured yet achingly vulnerable vocals. To me, it’s the sort of song that you’d likely hear in the club while you’re trying to pick up that pretty young thing.
Directed by Earthboi, the recently released video for “Enjoyment” follows the rising Nigerian artist as he wakes up bleary-eyed and staggering from a wild house party with some of the most beautiful Black people I’ve ever set eyes on — including a gold clad woman, who plays the stunning love interest.