Tag: Koncept The Fuel EP

New Video: JOVM Mainstay Koncept Releases a Hazy Visual for Upbeat Banger “Watch The Sky Fall 2”

Over the past few years I’ve written quite a bit about the acclaimed, Queens-born emcee and JOVM mainstay Koncept. Born Keith Michael Whitehead, the JOVM artist has led a rather remarkable life: working at Fat Beats Records, he co-founded The Brown Bag AllStars with his coworkers Soul Khan, Cold Codeine, J57 and The Audible Doctor in 2007. The collective’s 2009 debut mixtape The Brown Tape was released through Coalmine Records while the members of the act were working at Fat Beats — and they followed that up with an attention-grabbing appearance at that year’s Brooklyn Hip Hop Festival.

Building on a growing profile, the members of The Brown Bag All Stars released two EPs in 2010 — The Traveller and The Down Under Remixes. Whitehead’s full-length debut Awaken, which was also released that year, featured guest spots from Soul Khan, JOVM mainstay Homeboy Sandman, Royce da 5’9″ and Sene with production from J57 and Marco Polo — and the album established the Queens-born emcee as a solo artist in his own right. As a result of the attention he received from his debut, Koncept received an endorsement by Red Bull that helped financed his 2015 critically acclaimed J57-produced The Fuel EP.

After the release of The Fuel, Koncept went to Seoul, South Korea for a two-week tour sponsored by Miller Genuine Draft and Jameson. Those tour dates developed into more shows and bookings — and eventually a partnership with Sony Music Asia, who released his sophomore effort 14 Hours Ahead, an effort that was thematically centered around envisioning your future and dreams, growing and believing in yourself every step of the way — and then manifesting those dreams into reality. Since then, Koncept has also developed a reputation for being a go-to collaborator, who has worked with Rick Ross, Travis Scott, Ty Dolla $ign, Macklemore, Wiz Khalifa, The Roots, Joey Bada$$, Green Day, A$AP Mob, Ghostface Killah and Joell Ortiz.

Released last summer, the Queens-based latest effort Champagne Konny comes after spending two years on the road — with the bulk of it in Asia, including a sold-out tour with Scoop Deville. While on the road, the Queens-based JOVM mainstay discovered a new perceptive on his life and career, which has influenced the emcee and his work. “Watch The Sky Fall 2” is a bold remix of Awaken’s lead single “Watch The Sky Fall,” which retains Royce da 5’9″‘s guest verse while being inspired by where it all started — with a newfound zest and desire for life. Featuring a new verse from Koncept, Royce da 5’9″‘s imitable flow paired with a Wrist.the.Greatest and Keitel Jr. co-production centered around shimmering and squiggling synths and tweeter and woofer rocking boom bap beats. And while sonically bringing Too Short to mind, the song has an upbeat and almost defiantly positive message: when your life seems to be falling apart, and you’re feeling broken, scared ad as though you’re about to go down for the count, you have to hold on and try to push forward. 

Filmed and edited by Juliette Carton, the recently released video for “Watch The Sky Fall 2” is a hazy yet intimate visual that quickly cuts from scenes of Koncept in what appears to be a shower and a pensive Koncept holding an umbrella in the forest — as though the umbrella would protect him from a universe in which the sky seems to be against him. 

New Audio: Koncept Teams up with Royce da 5’9″ and Wrist.the.Greatest on an Uplifting Banger

Born Keith Michael Whitehead, Koncept is an acclaimed Queens-born emcee, who has led a remarkable life: while working at Fat Beats Records, he co-founded The Brown Bag AllStars with co-founders Soul Khan, Cold Codeine, J57 and The Audible Doctor in 2007. The collective’s 2009 debut mixtape The Brown Tape was released through Coalmine Records while the members of the act were working at Fat Beats — and they followed that up with an attention-grabbing appearance at that year’s Brooklyn Hip Hop Festival.

Building on a growing profile, the members of The Brown Bag All Stars released two EPs in 2010 — The Traveller and The Down Under Remixes. Adding to a busy year, Koncept released his debut EP Playing Life. 2011 saw the release of the first of their annual end-of-year A Year In Review compilations and Brown Bag Season Vol. 1, which featured guest spots from DJ Brace and Marco Polo. While the collective was beginning to receive a larger profile, Koncept’s 2012 full-length debut Awaken, which featured guest appearances from Soul Khan, JOVM mainstay Homeboy Sandman, Royce da 5’9″ and Sene with production from J57 and Marco Polo established the Queens-born emcee as a solo artist in his own right; in fact, as a result of the attention from his debut, Koncept received an endorsement by Red Bull that financed his 2015 critically acclaimed J57-produced The Fuel EP.

After the release of The Fuel, Koncept went to Seoul, South Korea for a two-week tour sponsored by Miller Genuine Draft and Jameson — and those performances developing into more shows and bookings, and eventually a partnership with Sony Music Asia, who released his sophomore effort 14 Hours Ahead, an effort that thematically centered around envisioning your future and dreams, growing and believing in yourself every step of the way, and manifesting them into reality. So far, adding to a growing profile, the Queens-born emcee has also collaborated with the likes of Rick Ross, Travis Scott, Ty Dolla $ign, Macklemore, Wiz Khalifa, The Roots, Joey Bada$$, Green Day, A$AP Mob, Ghostface Killah and Joell Ortiz.

Earlier this year, the Queens-born JOVM mainstay released a one-off Ray Hill produced single “Countdown,” which found him effortlessly changing his flow and cadences several times throughout an eerie production consisting of chiming synths and stuttering, boom bap beats. And while employing some mischievous wordplay and rhyme scenes, the song finds the emcee and his narrator being both reflective and introspective, as he recalls his missteps, those who counted him out and his desire to keep moving towards the bigger and better things he’s just beginning to see at the end of the proverbial tunnel. The song serves as a reminder that achieving your dreams requires you to sacrifice, bust your ass and believe in yourself even when things aren’t going as well as you’d hoped. And perhaps more important, there’s no such thing as overnight success.

Slated for release later this summer, the Queens-based emcee’s forthcoming Champagne Konny comes after spending two years on the road — with the bulk of it in Asia, including a sold-out tour with Scoop Deville. And while on the road, Koncept discovered a new perspective on his life and his career, which have deeply influenced his work. Interestingly, “Watch the Sky Fall,” which featured Royce da 5’9″ was the lead single off Koncept’s debut album Awaken and it’s remix, “Watch The Sky Fall 2” is a bold remix, inspired by tapping into where it all started — but with a zest and desire for a new life; in fact, the track features a new verse from Koncept, Royce da 5’9″‘s imitable flow paired with a thumping, tweeter and woofer rocking production by Wrist.the.Greatest and Keitel, Jr. reminiscent of Too Short. Throughout, the song features a defiantly positive message: when your life seems to be falling apart, and you’re feeling broken and about to go down for the count, hold on, get up and push forward. 

New Audio: Acclaimed Emcee Koncept Releases a Reflective Banger

Born Keith Michael Whitehead, Koncept is an acclaimed Queens-born emcee, who has led a remarkable life: while working at Fat Beats Records, he co-founded The Brown Bag AllStars with co-founders Soul Khan, Cold Codeine, J57 and The Audible Doctor in 2007. The collective have some rather humble origins — initially, Koncept, Soul Khan and Cold Codeine were writing verses and freestyling over beats made by J57 and The Audible Doctor at Jesse Shatkin’s studio. The collective’s 2009 debut mixtape The Brown Tape was released through Coalmine Records while the members of the act were working at Fat Beats — and they followed that up with an attention-grabbing appearance at that year’s Brooklyn Hip Hop Festival. 

Building on a growing profile, the members of The Brown Bag All Stars released two EPs in 2010 — The Traveller and The Down Under Remixes. Adding to a busy year, Koncept released his debut EP Playing Life. 2011 saw the release of the first of their annual end-of-year A Year In Review compilations and Brown Bag Season Vol. 1, which featured guest spots from DJ Brace and Marco Polo. While the collective was beginning to receive a larger profile, Koncept’s 2012 full-length debut Awaken, which featured guest appearances from Soul Khan, JOVM mainstay Homeboy Sandman, Royce da 5’9″ and Sene with production from J57 and Marco Polo established the Queens-born emcee as a solo artist in his own right; in fact, as a result of the attention from his debut, Koncept received an endorsement by Red Bull that financed his 2015 critically acclaimed J57-produced The Fuel EP. After the release of The Fuel, Koncept went to Seoul, South Korea for a two-week tour sponsored by Miller Genuine Draft and Jameson — and those performances developing into more shows and bookings, and eventually a partnership with Sony Music Asia, who released his sophomore effort 14 Hours Ahead, an effort that thematically centered around envisioning your future and dreams, growing and believing in yourself every step of the way, and manifesting them into reality. So far, adding to a growing profile, the Queens-born emcee has also collaborated with the likes of Rick Ross, Travis Scott, Ty Dolla $ign, Macklemore, Wiz Khalifa, The Roots, Joey Bada$$, Green Day, A$AP Mob, Ghostface Killah and Joell Ortiz. 

Koncept’s third full-length album is slated for release next summer but in the meantime, he has released a one-off single, the Ray Hill-produced “Countdown.” Centered around an eerie production consisting of chiming synths and stuttering and boom bap beats, the track finds the Queens-born emcee, effortlessly changing his flow and cadences multiple times throughout while employing some mischievous wordplay and rhyme schemes; but the song finds him being both reflective and introspective, and while recalling many of his missteps and those who counted him out, he expresses a desire to keep moving forward towards the bigger and better things he’s just beginning to see right now. The song serves as a reminder that achieving your dreams requires you to sacrifice, bust your ass and believe in yourself even when things aren’t going as well as you’d hoped. And perhaps more important, there’s no such thing as overnight success.