Over the past few years I’ve written quite a bit about the acclaimed, Queens-born emcee and JOVM mainstay Koncept. Born Keith Michael Whitehead, the JOVM artist has led a rather remarkable life: working at Fat Beats Records, he co-founded The Brown Bag AllStars with his coworkers Soul Khan, Cold Codeine, J57 and The Audible Doctor in 2007. The collective’s 2009 debut mixtape The Brown Tape was released through Coalmine Records while the members of the act were working at Fat Beats — and they followed that up with an attention-grabbing appearance at that year’s Brooklyn Hip Hop Festival.
Building on a growing profile, the members of The Brown Bag All Stars released two EPs in 2010 — The Traveller and The Down Under Remixes. Whitehead’s full-length debut Awaken, which was also released that year, featured guest spots from Soul Khan, JOVM mainstay Homeboy Sandman, Royce da 5’9″ and Sene with production from J57 and Marco Polo — and the album established the Queens-born emcee as a solo artist in his own right. As a result of the attention he received from his debut, Koncept received an endorsement by Red Bull that helped financed his 2015 critically acclaimed J57-produced The Fuel EP.
After the release of The Fuel, Koncept went to Seoul, South Korea for a two-week tour sponsored by Miller Genuine Draft and Jameson. Those tour dates developed into more shows and bookings — and eventually a partnership with Sony Music Asia, who released his sophomore effort 14 Hours Ahead, an effort that was thematically centered around envisioning your future and dreams, growing and believing in yourself every step of the way — and then manifesting those dreams into reality. Since then, Koncept has also developed a reputation for being a go-to collaborator, who has worked with Rick Ross, Travis Scott, Ty Dolla $ign, Macklemore, Wiz Khalifa, The Roots, Joey Bada$$, Green Day, A$AP Mob, Ghostface Killah and Joell Ortiz.
Released last summer, the Queens-based latest effort Champagne Konny comes after spending two years on the road — with the bulk of it in Asia, including a sold-out tour with Scoop Deville. While on the road, the Queens-based JOVM mainstay discovered a new perceptive on his life and career, which has influenced the emcee and his work. “Watch The Sky Fall 2” is a bold remix of Awaken‘s lead single “Watch The Sky Fall,” which retains Royce da 5’9″‘s guest verse while being inspired by where it all started — with a newfound zest and desire for life. Featuring a new verse from Koncept, Royce da 5’9″‘s imitable flow paired with a Wrist.the.Greatest and Keitel Jr. co-production centered around shimmering and squiggling synths and tweeter and woofer rocking boom bap beats. And while sonically bringing Too Short to mind, the song has an upbeat and almost defiantly positive message: when your life seems to be falling apart, and you’re feeling broken, scared ad as though you’re about to go down for the count, you have to hold on and try to push forward.
Filmed and edited by Juliette Carton, the recently released video for “Watch The Sky Fall 2” is a hazy yet intimate visual that quickly cuts from scenes of Koncept in what appears to be a shower and a pensive Koncept holding an umbrella in the forest — as though the umbrella would protect him from a universe in which the sky seems to be against him.