Tag: Lake Jons Lake Family

New Video: The Swooning and Nostalgic Sounds and Visuals for Lake Jons’ “Call Me”

Now, if you’ve been frequenting this site over the past 5 or 6 months, you may recall that with the release of their first two EPs, Explore and Explode released in 2016, the up-and-coming Helsinki, Finland-based indie act Lake Jons quickly developed a reputation for  crating forward thinking material with a delicate and atmospheric sound, rooted around driving rhythms, delicate guitar progressions, lush vocals and incredibly hook driven songs that frequently found the act effortlessly blending elements of ambient electronica, lo-fi pop, psych pop, soul, and folk.

As the story goes, the Helsinki-based pop act retreated to a cabin deep in the Finnish forest to record their recently released self-titled debut album, and as a result the album’s material touches upon the introspection that comes about in severe isolation and a deep, quiet and almost mystical connection with the natural world, as well as existentialism and human relationships. Album singles such as  “Breathe Out The Fumes” reminded me of Caveman‘s Coco Beware, Fredrik‘s Flora with sleek, contemporary electro pop, while “Lake Family” was lush and percussive track that balanced a difficult tightrope of deliberate introspection and swooning euphoria, which gave the song a tense push and pull between nostalgia, regret, longing and devotion  — and those two singles further cemented their growing reputation for a sound that’s both warmly familiar and yet uniquely theirs.

“Call Me” manages to be even more euphoric as its immediate predecessor as it’s a swooning love song rooted around industrial clang and clatter, swirling electronics, jangling guitars, and a plaintive, aching melody — but as the recently released video, featuring old Super 8-styled film suggests, underneath the surface is bittersweet nostalgia over something that has long passed and the narrator can’t quite recapture in the same fashion.

With the release of their first two EPs, Explore and Explode released in 2016, the up-and-coming Helsinki, Finland-based indie act Lake Jons quickly developed a reputation for  crating forward thinking material with a delicate and atmospheric sound, rooted around driving rhythms, delicate guitar progressions and lush vocals and incredibly hook driven songs that frequently found the act effortlessly blending elements of ambient electronica, lo-fi pop, psych pop, soul, and folk.

As the story goes, the Helsinki-based pop act retreated to a cabin deep in the Finnish forest to record their soon-to-be released self-titled debut album, and as a result the album’s material touches upon the introspection that comes about in severe isolation, existentialism, human relationships and a quiet, deeply mystical connection with the natural world. Now, last November, I wrote about the moody and percussive album single “Breathe Out The Fumes,” a single that reminded me of Caveman‘s Coco Beware, Fredrik‘s Flora meshed with sleek, contemporary electro pop.

“Lake Family,” the up-and-coming Helsinki, Finland-based pop act’s latest single will further their growing reputation for crafting lush, forward-thinking and forward-looking pop that manages to be both familiar and downright alien and as a result, their sound and approach defies lazy categorization. The new single continues in a similar percussive vein as its immediate predecessor, thanks to handclap-led percussion and thumping beats, the song (to me, at least) balances the difficult tightrope of deliberate, introspection and swooning, euphoria — and as a result the song has a subtle yet noticeably tense, push and pull quality between nostalgia, regret, longing and devotion. After all, love ain’t easy; it’s confusing, ridiculous, fearful and nonsensical yet necessary, and it never makes sense.