With the release of their first two EPs, Explore and Explode released in 2016, the up-and-coming Helsinki, Finland-based indie act Lake Jons quickly developed a reputation for crating forward thinking material with a delicate and atmospheric sound, rooted around driving rhythms, delicate guitar progressions and lush vocals and incredibly hook driven songs that frequently found the act effortlessly blending elements of ambient electronica, lo-fi pop, psych pop, soul, and folk.
As the story goes, the Helsinki-based pop act retreated to a cabin deep in the Finnish forest to record their soon-to-be released self-titled debut album, and as a result the album’s material touches upon the introspection that comes about in severe isolation, existentialism, human relationships and a quiet, deeply mystical connection with the natural world. Now, last November, I wrote about the moody and percussive album single “Breathe Out The Fumes,” a single that reminded me of Caveman‘s Coco Beware, Fredrik‘s Flora meshed with sleek, contemporary electro pop.
“Lake Family,” the up-and-coming Helsinki, Finland-based pop act’s latest single will further their growing reputation for crafting lush, forward-thinking and forward-looking pop that manages to be both familiar and downright alien and as a result, their sound and approach defies lazy categorization. The new single continues in a similar percussive vein as its immediate predecessor, thanks to handclap-led percussion and thumping beats, the song (to me, at least) balances the difficult tightrope of deliberate, introspection and swooning, euphoria — and as a result the song has a subtle yet noticeably tense, push and pull quality between nostalgia, regret, longing and devotion. After all, love ain’t easy; it’s confusing, ridiculous, fearful and nonsensical yet necessary, and it never makes sense.