With the release of “Ruins,” up-and-coming Los Angeles, CA-based indie pop artist Ryder received attention across the blogosphere for a slow-burning, atmospheric pop sound with soaring and anthemic hooks, skittering drum programming and Ryder’s expressive and sultry alto — all while comparing favorably to blogosphere darlings Phoebe Ryan, CAPPA, Chelsea Lankes and others.

Ryder’s latest single “Fade Away” will further cement her growing reputation for slow-burning, atmospheric and seductive pop as the song pairs Ryder’s expressive and sultry vocals with industrial clang and clatter, swirling and ambient electronics and a soaring, anthemic hook; however, unlike “Ruins,” “Fade Away,” is arguably the most sensual song she’s released to date, as the song’s narrator is urgently expressing her desire for a love object in a dysfunctional and confusing relationship.