Tag: Sofi Tukker Purple Hat

New Video: JOVM Mainstays Sofi Tukker Releases a Wild Party Themed Visual for “Purple Hat”

Acclaimed New York-based electronic duo and longtime JOVM mainstays Sofi Tukker — Sophie Hawley-Weld and Tucker Halpern — have been widely celebrated for an inclusive, global take on electronic music that’s thematically centered around self-empowerment, unity and liberation. 

“Drinkee,” the duo’s debut single received a Grammy Award-nomination for Best Dance Recording — and they continued an extraordinary run of early successes with their full-length debut Treehouse receiving  a Grammy Award-nomination for Best Dance/Electronic Album. Adding to a growing profile of success, the New York electro pop duo’s releases have gone gold or platinum on every continent on the planet — with the exception of Antarctica. They’ve also played sold out shows and festival stops across the planet, and performed on some of the world’s most popular late night talk shows, including Italy’s X-Factor, the UK’s Sunday Brunch, Russia’s Late Show and Japan’s BuzzRhythm, The Tonight Show Starring Jimmy Fallon and most recently Good Morning America.

Released earlier this year, Dancing on the People is Sofi Tukker’s much-anticipated follow up to their highly-successful full-length debut. “Purple Hat,” the EP’s latest single is a joyous and ebullient track with a breezy Brazilian/Tropicalia-like intro that quickly turns into a thumping banger centered around tweeter and woofer rocking low-end, a funky Nile Rodgers-like guitar line, Bhangra-inspired percussion and a rousing and enormous hook while Hawley-Weld and Halpern trade vocal lines about a wild party in which the attendees let go of all pretense and facades and let their freak flags proudly fly. And as long as no one is getting hurt, be yourself, “shake that ass and show ’em what you’re working with!” Considering the hatred, opposition, thievery and bullshit we’ve been inundated with during this current administration, the song is absolutely necessary. 

“We wrote ‘Purple Hat’ the day after our first Animal Talk party,” the duo explains. “We started throwing these parties to bring back the wild and inclusive dancing vibe to the nightclub experience. Tuck was literally wearing a purple hat and a cheetah print shirt, people were climbing on top o people, it was over-sold and sweaty, our favorite people were packed in the booth, everyone was loose AF and feeling themselves. It was wild. Every Animal Talk party since then has been like that, and we wanted to capture that raw feeling in a song. If there was a song that included everything we are about, this would be the one.”

Directed by Charles Todd, a frequent Sofi Tukker collaborator, who also filmed the videos for “Fantasy” and “Swing,” the recently released video for “Purple Hat” was filmed during the duo’s sold out, homecoming show at Avant Gardner earlier this fall. Naturally, the video is split between excited Sofi Tukker fans arriving in cheetah print and purple hat gear, live performance shots and the concert crowd getting sweaty and wild, which further emphasizes the song’s spirit and feel. “This song was literally written about the energy of the crowds at our shows so we wanted to literally capture that energy for the video too,” the duo says of the video.  “It’s always so special playing back in New York, where everything started for us and we thought it would be the perfect show to film the video at. We didn’t want to get actors and have a fake party to recreate the energy — we wanted to do it in real life with real people, like we do most nights of the year. Really happy to relive that night over and over again.”

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The acclaimed New York-based electronic duo and JOVM mainstays Sofi Tukker — comprised of Sophie Hawley-Weld and Tucker Halpern — have been widely celebrated for an inclusive, global take on electronic music that thematically is centered around self-empower, unity and liberation. The debut single “Drinkee” received a Grammy Award-nomination for Best Dance Recording — and they continued an extraordinary run of success with their full-length debut, Treehouse receiving a Grammy Award-nomination for Best Dance/Electronic Album.
Building upon a growing international profile, the duo’s releases have gone Gold or Platinum on every continent on this planet, excluding Antarctica. They’ve played sold out shows and festival stops across the planet, and they’ve performed on some of the world’s most beloved shows including Italy’s X-Factor, the UK’s Sunday Brunch, Russia’s Late Show and Japan’s BuzzRhythm, The Tonight Show Starring Jimmy Fallon and most recently Good Morning America.  Additionally, the duo have a long-held reputation for being passionate activists, who have raised funds an awarenesses for a number of different causes including Planned Parenthood, The Trevor Project, and March For Our Lives.
Slated for a September 20, 2019 release, DANCING ON THE PEOPLE EP is the duo’s much-anticipated follow-up to their highly-successful full-length debut. And the EP’s latest single “Purple Hat” is a joyous, club banger that stars with a breezy Brazilian Tropicalia intro before quickly turning into a thumping club banger centered around tweeter and woofer rocking low-end, a funky, strummed and looped guitar line, an enormous, crowd pleasing hook and Bhangra-like percussion while Hawley-Weld and Halpern trade vocal lines about a wild and joyous party, in which the attendees let go of pretense and facades and let their freak flags proudly flow. It’s a joyous song that says “come all, be yourself — and most important, shake that ass and show ’em what you working with!” Considering the hate and opposition we’ve been inundated with over the past few years, this song feels necessary.
“We wrote ‘Purple Hat’ the day after our first Animal Talk party,” the duo explains. “We started throwing these parties to bring back the wild and inclusive dancing vibe to the nightclub experience. Tuck was literally wearing a purple hat and a cheetah print shirt, people were climbing on top o people, it was over-sold and sweaty, our favorite people were packed in the booth, everyone was loose AF and feeling themselves. It was wild. Every Animal Talk party since then has been like that, and we wanted to capture that raw feeling in a song. If there was a song that included everything we are about, this would be the one.”
The duo will be embarking on a lengthy North American and European tour that they’ve dubbed The R.I.P. Shame World Tour to support the release of their new EP to close out the year. This tour, Hawley-Weld and Halpern are on “a mission to kill shame one loose dance party at at time.” Up-and-coming Aussie dance pop act Haiku Hands and DJ/producer LP Giobbi will be opening for the acclaimed JOVM mainstays for all of their North American tour dates, which includes an October 24, 2019 stop at Avant Gardner’s Great Hall. You can check out the tour dates below, along with a link to buy tickets. 
This tour finds the duo supporting the National Alliance on Mental Illness (NAMI), of the nation’s largest grassroots mental health organization decided to building better lives for millions of Americans affected by mental illness and their local affiliates. $1 from each ticket sold during each US stop will go to support NAMI and heir programs and services through PLUS1. For the Vancouver show, $1 from each ticket sold will go to support Urban Native Youth Association (UNYA)’s Native Youth Health and Wellness Centre, providing culturally-relevant, welcoming, accessible health and wellness services to Indigenous youth. The centre is a safe, accessible health clinic, where Indigenous youth can feel comfortable seeking support for their physical, mental, emotional, and spiritual health. And in Calgary, $1 from each ticket sold with go to a local organization that supports mental health initiatives, bringing dignity, equity, and access to communities who need it.
Tour Dates:
North American Headline Tour
10/2: Calgary, AB @ The Palace
10/4: Vancouver, BC @ Commodore Ballroom
10/6: Portland, OR @ Crystal Ballroom
10/7: Seattle, WA @ Showbox SoDo
10/9: Oakland, CA @ Fox Theater
10/10: Los Angeles, CA @ Shrine Expo Hall
10/13: Tucson, AZ @ The Rialto Theatre
10/15: Dallas, TX @ Granada Theater
10/16: Austin, TX @ Stubb’s Waller Creek Amphitheater
10/17: Houston, TX @ White Oak Music Hall
10/19: New Orleans, LA @ The Joy Theater
10/21: Atlanta, GA @ Terminal West
10/23: Washington, DC @ 9:30 Club
10/24: Brooklyn, NY @ Avant Gardner Great Hall
11/17: Mexico City, MX @ Corona Capital
European Headline Tour
11/20: Dublin, Ireland @ Vicar Street
11/22: Manchester, UK @ Gorilla
11/23: London, UK @ Electric Brixton
11/25: Frankfurt, DE @ Gibson Club
11/26: Amsterdam, NL @ Paradiso
11/27: Rotterdam, NL @ Maassilo
111/28: Paris, FR @ Elysee Montmartre
12/1: Hamburg, DE @ Markthalle
12/2:  Cologne, DE @ Carlswerk
12/3: Munich, DE @ Technikum
12/5: Vienna, AT @ Arena Wien
12/6: Bern, Switzerland @ Bierhubeli
12/9: Zurich, CH @ Harterei Club
12/10: Brussels, BE @ Botanique Orangerie
​​​​​​​12/12: Berlin, DE @ Tempodrom