New Video: JOVM Mainstays Sofi Tukker Releases a Wild Party Themed Visual for “Purple Hat”

Acclaimed New York-based electronic duo and longtime JOVM mainstays Sofi Tukker — Sophie Hawley-Weld and Tucker Halpern — have been widely celebrated for an inclusive, global take on electronic music that’s thematically centered around self-empowerment, unity and liberation.

“Drinkee,” the duo’s debut single received a Grammy Award-nomination for Best Dance Recording — and they continued an extraordinary run of early successes with their full-length debut Treehouse receiving  a Grammy Award-nomination for Best Dance/Electronic Album. Adding to a growing profile of success, the New York electro pop duo’s releases have gone gold or platinum on every continent on the planet — with the exception of Antarctica. They’ve also played sold out shows and festival stops across the planet, and performed on some of the world’s most popular late night talk shows, including Italy’s X-Factor, the UK’s Sunday Brunch, Russia’s Late Show and Japan’s BuzzRhythm, The Tonight Show Starring Jimmy Fallon and most recently Good Morning America.

Released earlier this year, Dancing on the People is Sofi Tukker’s much-anticipated follow up to their highly-successful full-length debut. “Purple Hat,” the EP’s latest single is a joyous and ebullient track with a breezy Brazilian/Tropicalia-like intro that quickly turns into a thumping banger centered around tweeter and woofer rocking low-end, a funky Nile Rodgers-like guitar line, Bhangra-inspired percussion and a rousing and enormous hook while Hawley-Weld and Halpern trade vocal lines about a wild party in which the attendees let go of all pretense and facades and let their freak flags proudly fly. And as long as no one is getting hurt, be yourself, “shake that ass and show ’em what you’re working with!” Considering the hatred, opposition, thievery and bullshit we’ve been inundated with during this current administration, the song is absolutely necessary.

“We wrote ‘Purple Hat’ the day after our first Animal Talk party,” the duo explains. “We started throwing these parties to bring back the wild and inclusive dancing vibe to the nightclub experience. Tuck was literally wearing a purple hat and a cheetah print shirt, people were climbing on top o people, it was over-sold and sweaty, our favorite people were packed in the booth, everyone was loose AF and feeling themselves. It was wild. Every Animal Talk party since then has been like that, and we wanted to capture that raw feeling in a song. If there was a song that included everything we are about, this would be the one.”

Directed by Charles Todd, a frequent Sofi Tukker collaborator, who also filmed the videos for “Fantasy” and “Swing,” the recently released video for “Purple Hat” was filmed during the duo’s sold out, homecoming show at Avant Gardner earlier this fall. Naturally, the video is split between excited Sofi Tukker fans arriving in cheetah print and purple hat gear, live performance shots and the concert crowd getting sweaty and wild, which further emphasizes the song’s spirit and feel. “This song was literally written about the energy of the crowds at our shows so we wanted to literally capture that energy for the video too,” the duo says of the video.  “It’s always so special playing back in New York, where everything started for us and we thought it would be the perfect show to film the video at. We didn’t want to get actors and have a fake party to recreate the energy — we wanted to do it in real life with real people, like we do most nights of the year. Really happy to relive that night over and over again.”

So far the duo’s Fall R.I.P. Shame Tour saw the duo along with concert attendees raise over $16,000 for the National Alliance on Mental Illness (NAMI). The JOVM mainstays are closing out 2019 with the last handful of shows of the European leg of their tour. After a couple of early festival stops to begin 2020, the duo will embark on another North American tour. That tour will help support the National Resources Defense Council (NRDC) in partnership with PLUS1 to demand a sustainable future for everyone — and to protect clean air, clean water and our little blue rock. Feel free to text SOFI TUKKER to 21333 to learn more. And check out the tour dates below.