Tag: The Alchemist

New Video: JOVM Mainstay Evidence Releases Kaleidoscopic and Psychedelic Visuals for “The Factory”

Throughout the past few months, I’ve written quite a bit about the Los Angeles, CA-based emcee and producer Evidence. Now, as you may recall, the emcee and producer, who was born Michael Taylor Perretta is best known as member of renowned hip-hop act Dilated Peoples with whom he has released four full-length albums — and as a producer, Perretta has worked with Beastie Boys, Linkin Park, Swollen Members, Defari, Planet Asia, and has a co-production credit on on Kanye West’s Grammy-winning, full-length debut The College Dropout.

Perretta’s fourth album Weather or Not was released earlier this year, and the album is the first batch of new material from the Los Angeles-based emcee and producer since the 2014’s The Alchemist-produced Lord Steppingstone. Interestingly a number of singles from the album have been released, including the DJ Premier-produced third single “10,000 Hours,” which featured a swaggering and strutting West Coast gangsta hip-hop meets East Coast boom bap production paired with a criminally unheralded emcee rhyming about the dedication and time he has spent practicing, developing and honing his skills to become one of the very best. The album’s fourth single “Powder Cocaine” continued Evidence’s ongoing collaboration with The Alchemist, who contributed an atmospheric yet soulful production consisting of boom bap beats, warm blasts of bluesy guitar, a chopped up choral vocal sample and a soaring hook, and yet the production managed to be roomy enough to allow Evidence and Slug to trade bars full of diverse metaphors and descriptive symbolism. “Bad Publicity,” Weather or Not’s Nottz-produced fifth single continued in a similar vein as its predecessors as it was centered around a golden era hip-hop production that was roomy enough for  Evidence and Strong Arm Steady‘s gravelly-voiced Krondon to spit fiery, braggadocio-filled bars. 

The album’s latest single is the Twiz the Beat Pro-produced “The Factory,” a track centered around a kaleidoscopic and somewhat ambient production consisting of explosive blasts of scratching, twinkling strings, tweeter and woofer rocking boom bap beats — and much like its predecessor, the production manages to be roomy enough for one of contemporary hip-hop’s most dexterous emcees displaying an uncanny ability to craft complex rhymes with witty and hilarious punchlines. 

New Video: Evidence and Strong Arm Steady’s Krondon Team Up to Wander Around a Desolate Los Angeles in Visuals for Nottz-Produced “Bad Publicity”

I’ve written quite a bit about the Los Angeles, CA-based emcee and producer Evidence, and as you may recall, he’s best known as a member of the renowned hip-hop act Dilated Peoples with whom he has released four full-length albums — and as a producer, the emcee and producer born Michael Taylor Perretta has worked with Beastie Boys, Linkin Park, Swollen Members, Defari, Planet Asia and has a co-production credit on Kanye West’s Grammy-winning, full-length debut The College Dropout.

Perretta’s 2007 full-length full-length debut The Weatherman was released by ABB Records, the long-time label home of Dilated Peoples and featured tracks produced by Perretta,  The Alchemist, Sid Roams (the production team of Joey Chavez and Tavish “Bravo” Graham), Jake One, DJ Babu, and DJ Khalil, as well as collaborations with the Dilated Peoples crew. By 2009 Evidence signed with Minneapolis, MN-based hip-hip label Rhymesayers Entertainment, who released his 2011 sophomore effort Cats & Dogs, an album that wound up being among his most commercially successful as it landed at #64 on the Billboard 200. Perretta’s fourth album Weather or Not was released earlier this year, and the album is the first catch of new material from the Los Angeles-based emcee and producer since the 2014’s The Alchemist-produced Lord Steppington.

Weather or Not’s third single, the  DJ Premier-produced “10,000 Hours” was centered around a  swaggering and strutting West Coast hip-hop meets menacing, old school, boom bap, old school East Coast hip-hop production paired with one of contemporary hip-hop’s criminally unheralded emcees, rhyming about the time he has spent practicing, developing and honing his skills to become one of the very best — or in other words talent ain’t shit, if you don’t work very hard at it. The album’s fourth single “Powder Cocaine” continued Evidence’s ongoing collaboration with The Alchemist, who contributed an atmospheric yet soulful production consisting of boom bap beats, warm blasts of bluesy guitar, a chopped up choral vocal sample and a soaring hook and the production managed to be roomy enough to allow Evidence and Slug to trade bars full of diverse metaphors and descriptive symbolism.

The album’s fifth and latest single, the Nottz-produced “Bad Publicity” much in the vein of its predecessors as it’s golden era hip-hop inspired, tweeter and woofer rocking boom bap hip-hop, complete with some dexterous scratching — and the production manages to be roomy enough for Evidence and Strong Arm Steady’s gravelly-voiced Krondon to spit fiery, braggadocio-filled bars. Directed by Todd Angkauswan, the recently released video for “Bad Publicity” is shot in an deserted, almost post apocalyptic Los Angeles, featuring the city’s most prominent locations.

New Video: Evidence Teams Up with Atmosphere’s Slug and Catero on a Soulful and Earnest Single Paired with Gorgeous and Surreal Visuals

Born Michael Taylor Perretta, Evidence is a Los Angeles, CA-based emcee and producer, best known as a member of the renowned hip-hop act Dilated Peoples with whom he has released four full-length albums. As a producer, Perretta has collaborated with the likes of Beastie Boys, Linkin Park, Swollen Members, Defari, Planet Asia and a co-production credit on Kanye West’s Grammy-winning, full-length debut The College Dropout.

The Los Angeles, CA-based emcee and producer’s 2007 full-length debut, The Weatherman, which was released by ABB Records, the long-time label home of Dilated Peoples featured tracks produced by Perretta, The Alchemist, Sid Roams (the production team of Joey Chavez and Tavish “Bravo” Graham), Jake One, DJ Babu, and DJ Khalil, as well as collaborations with the Dilated Peoples crew. By 2009 Evidence signed with Minneapolis, MN-based hip-hip label Rhymesayers Entertainment, who released his 2011 sophomore effort Cats & Dogs, an album that wound up being among his most commercially successful as it landed at #64 on the Billboard 200.

Evidence’s four full-length album Weather or Not was released earlier this year through Rhymesayers, and the the album is the  first batch of new material since 2014’s The Alchemist-produced Lord Steppington, and as you may remember, the album’s third single “10,000 Hours” found the Los Angeles, CA-based producer and emcee further cementing his reputation as an incredibly dexterous and criminally unheralded emcee, who has ridiculous rhyme schemes — all while discussing ho much time he spent practicing, refining and developing his skills over a swaggering DJ Premier production featuring squiggly synths, boom bap beats, a forceful bass line, samples from Snoop Dogg, Dr. Dre and GURU that managed to be anamalgamation of strutting West Coast hip-hop and stomping, menacing, old school East Coast hip-hop.

Weather or Not’s latest single “Powder Cocaine” is a collaboration between Evidence and Atmosphere’s Slug that features an atmospheric The Alchemist production that consists of tweeter and woofer rocking boom bap beats, a subtly chopped up choral vocal sample and warm blasts of bluesy guitar paired with a soaring hook sung by Catero that’s the emotional and metaphorical underpinning of the song. In fact, as the story goes, after enlisting Catero to write the song’s hook. the vocalist came back with a verse that ended with “but everything’s fine if I try to remain like powder cocaine . . .”  Understandably, the line stuck with both Rhymesayer labelmates, and it opened the doors for the duo to write rhymes full of diverse metaphors and descriptive symbolism. Yet, despite the song’s title, Evidence has never used the drug. “I’m like the only person in Los Angeles, who didn’t do cocaine, and Alchemist, too,” Evidence says in press notes. “We made a pact, you know, when friends are young and we actually stuck to it. The song is not a pro-cocaine song, but rather just using the saying as an expression of being all good.” 

Directed by Jason Goldwatch, the recently released video for “Powder Cocaine,” is actually influenced by Evidence, a passionate shutterbug — and as a result, the video is full of gorgeous and surreal visuals that employ a photographer’s sense of composition and framing to emphasize very specific things. 

New Video: Evidence Takes You on a Gritty Tour of Los Angeles in Visuals for “10,000 Hours”

Born Michael Taylor Perretta, Evidence is a Los Angeles, CA-based emcee and producer, best known as a member of the renowned hip-hop act Dilated Peoples with whom he has released four full-length albums. As a producer, Perretta has collaborated with the likes of Beastie Boys, Linkin Park, Swollen Members, Defari, Planet Asia and a co-production credit on Kanye West’s Grammy-winning, full-length debut The College Dropout.

The Los Angeles, CA-based emcee and producer’s 2007 full-length debut, The Weatherman, which was released by ABB Records, the long-time label home of Dilated Peoples featured tracks produced by Perretta, The Alchemist, Sid Roams (the production team of Joey Chavez and Tavish “Bravo” Graham), Jake One, DJ Babu, and DJ Khalil, as well as collaborations with the Dilated Peoples crew. However, by 2009 Evidence signed with Minneapolis, MN-based hip-hip label Rhymesayers Entertainment, who released his 2011 sophomore effort Cats & Dogs, an album that wound up being among his most commercially successful as it landed at #64 on the Billboard 200.

Evidence’s soon-to-be released fourth, full-length album Weather or Not is slated for a January 26, 2018 release through Rhymesayers is the first batch of new material since 2014’s The Alchemist-produced Lord Steppington, and with the release of the album’s third single “10,000 Hours” Evidence further cements his reputation as an incredibly dexterous and criminally unheralded emcee with the rhyme scheme in this particular track being ridiculous — all while discussing about how he spent time developing his own unique flow. With Evidence spitting over a swaggering DJ Premier production featuring squiggly synths, boom bap beats, a forceful bass line, samples from Snoop Dogg, Dr. Dre and GURU, the track manages to be a amalgamation of strutting West Coast hip-hop and stomping, menacing, old school East Coast hip-hop. But just as important, as I’ve relentlessly reminded readers of this site, real hip-hop, and not that prepackaged bullshit on your multinational conglomerate propaganda and advertising radio, is still out there if you’re willing to look for it.

Filmed and directed by Stephen Vanasco, the recently released video for “10,000 Hours” is a lush and cinematically shot black and white video in a number of gritty and underground Los Angeles sights before meeting with the legendary DJ Preemo.

New Video: The Lysergic Visuals for Clear Soul Forces’ L.A.Z.’s Shimmering Solo Debut “Celestial Vibes”

Comprised of E-Fav, L.A.Z., Noveliss, and producer/emcee Ilajide, the Detroit, MI-based hip-hop quartet Clear Soul Forces quickly developed a reputation for lyrically and sonically drawing from the 70s street poets and proto-emcees, golden era, boom-bap hip-hop, adding their names to a lengthy list of dope artists hailing from Detroit. But interestingly enough, the act can trace their origins to a 2009 all-nighter at a Detroit recording studio, when the four emcees scraped up whatever loose change for studio time to record material individually. Coincidentally, renowned artist Royce Da 5’9″ was finishing work on his album Street Hop in the room next door, and the four emcees jumped at the chance to spit a few rhymes for him. As the story goes, the four young emcees then spent the next 9 hours in an epic rhyme fest with each of the individual emcees trading bars while an impressed Royce Da 5’9″ listened intently. After they finished, the renowned Detroit-based emcee suggested that the four individual emcees should become a group — although it took them some time to figure out their name would be. 

By early 2010, the group now known as Clear Soul Forces began making a name for themselves in their hometown’s underground hip-hop scene and released their debut mixtape, Clear Soul Radio, which was recorded in a single day. Later that year, they built their home studio, The Complex and recorded The Departure EP, which was released for their appearance at the A3C Festival. Adding to a growing profile, the quartet played shows in Brooklyn, the 35 Conferette Festival in Denton, TX and SXSW, where they played the the Rappers I Know Showcase with Tanya Morgan, H.I.S.D., Just Blaze, Alchemist, Talib Kweli and Freeway, and followed it up with videos for “The Greatest” and “Strangers In The Night.” 

2011-2012 may have been one of the biggest years in the group’s history, as they began work on their critically applauded full-length debut Detroit Revolution(s), which was reportedly influenced by a large mural on the side of a local apartment building — and by the end of the year, they were selected by Red Bull as a featured artist in the beverage company’s Soundstage program. Early 2012, the video for album single “Get No Better,” caught the attention of the blogosphere, including this site. 

Now, it’s been some time since I’ve written about the Detroit-based hip-hop act, but as it turns out the act’s L.A.Z. recently spent time writing and recording material for a solo effort, the No Paperwork EP, and the effort reportedly is the culmination of several years grinding and hustling, and the wizened realization that money won’t buy you peace of mind — and that more important, unlike many of his counterparts, this effort was a labor of love, inspired purely by the passionate, obsessive love of hip-hop. “Celestial Vibes,” the No Paperwork EP’s features the Detroit emcee spitting swaggering and braggadocio-fueled bars over a slick production which bears boom bap beats with twinkling keys, meant to evoke a cosmic (and perhaps lysergic) glow. And while the song clocks in at about 98 seconds or so, it captures an emcee reaching the very top of his creative powers. 

The recently released video employs a relatively simple concept — we follow L.A.Z. as he smokes weed in a tropical paradise and saunters through an graffiti-filled abandoned development. And to emphasize the trippy vibe of the song, the video is shot with a golden haze. 

New Video: The Weird Personal and Deeply Human Hip-Hop of Quelle Chris

Quelle Chris is a Detroit, MI-based emcee and producer, who’s forthcoming full-length effort Being You Is Great, I Wish I Could Be You More Often is slated for a February 10, 2017 release through Mello Music Group and the album reportedly reveals the Detroit-based emcee and rapper as being among a growing list of self-aware emcees/artists, who have focused on the vacillating waves of self-confidence and self-doubt and the difficult (and seemingly endless) search for balance between the two; and in the case of Quelle Chris’s latest effort and that our lives are most often a complicated and delicate tightrope walk between our better angels and their worst devils — all while featuring guest spots from Roc Mariano, Elzhi, Homeboy Sandman, Denmark Vessey, Jean Grae and Cavalier, along with production assists from MNDSGN, Iman Omari, Chris Keys, Swarvy and The Alchemist.

Being You Is Great’s latest single “Calm Before” is a collaboration with Cavalier and Suzi Analogue that pairs Quelle Chris’ and Cavalier’s easy-going yet thoughtful rhyming over a jazzy sample of twinkling keys, stuttering drum programming and a chopped up and distorted sample of Suzi Analogue’s vocals for the song’s hook that sonically ties the song to a lengthy tradition of weird yet conscious hip-hop that includes A Tribe Called Quest and Shabazz Palaces among others but while subtly giving the song a tense, uneasy feel. After all, the song much like the material on the album focuses on the uneasy balance we attempt between our external self-image and our internal self-image and in a way that feels real and empathetic — all while reminding the listener that even your heroes fuck things up royally and aren’t as confident or as perfect as you think.