Tag: The Dead Pets

Video by William Ruben Helms

New Video: Canadian Duo FORCES Releases a Bombastic Yet Intimate New Single

Over the past few months, I’ve written a bit about the rising synth-based act FORCES. Although it’s a relatively new project, it’s centered round the 20+ year collaborative and romantic relationship between its creative masterminds — Jess and Dave — who may be best known in their native Canada for their previous project, The Golden Dogs. And with Golden Dogs, FORCES’ creative duo wound up working with a virtual who’s who of contemporary, Canadian indie rock including the then-future members of Zeus, Wax Atlantic and Brave Shores, along with Taylor Knox and Stew Heyduk — while opening for Sloan, Feist, Bloc Party, The Libertines, Kaiser Chiefs, Thurston Moore and Roky Erickson.

In 2017, Jess and Dave went into the studio and began working on what they thought would be the next Golden Dogs album — although in some way, deep down they both realized that they kind of knew that it wasn’t. What they started working on was a decided and radical sonic departure from the driving rock sound they’ve long specialized in and were known for. At the time, they found that they were increasingly drawn to a number of a different production styles including The Dead Pets, Liquid Liquid, New Order, The Cure‘s Close to Me and Timbaland. Interestingly, as a result, the duo, which currently splits its time between Montreal and Toronto began to openly experiment with synths, beatmaking and funky rhythms.

As they began changing their sound and approach, Jess boldly stepped up into the role of frontperson, taking on a sultry vocal approach paired with layered, punchy female-led harmonies while Dave began to focus on guitar textures and melodies. The material that they started to write during this new phase was centered around metronomic loops and electronics rather than the drum-bass guitar arrangements they had long relied on. Now. as you may recall, I’ve written about the projects first two singles: the glittering, club banging “Stay On Me,” and the early 80s Madonna-like “Step In A Sway.”  Building upon a buzzworthy profile, the Canadian duo’s latest single is the bombastic, grunge rock-influenced “Say It Now.” Starting with dissonant chords, boom bap-like drumming, the track is centered around a quiet-loud-quiet grunge rock song structure featuring a rousingly anthemic chorus and achingly intimate lyrics. And while sonically the song will bring Beck and Dirty Ghosts to mind, the track is an urgent call to the listener that seems rather fitting considering the state of our world right now — simply put, if you have feelings for someone, it’s best if you say it not and shoot your shot, because you may not have a chance later.

Directed by the band, the recently released video for “Say It Now” was shot on an iPhone and features the duo (mostly headless) performing the song in their video — with playful and mischievous nods, including subtitles in different languages, and footage superimposed on their amps. 

“What do you do when in you’re in coronavirus isolation?” the band asks. “Make a video! May this track to bust out of your speakers, and then pull you in nice n close. We hope it can be a reminder – to us and others – that in any loving relationship, growth and change are inevitable. Keeping the lines of communication open – don’t hold anything in. But, be kind, be honest and speak without ego.” 

Video by William Ruben Helms

New Video: FORCES Returns with Another Dance Floor Friendly Bop

FORCES is a rising synth-based act, comprised of romantic couple and collaborative duo Jess and Dave. Although their latest project is a relatively new project, it’s centered around the 20+ year relationship and collaboration between its creative masterminds, who may be best known in their native Canada for their previous project, The Golden Dogs. With Golden Dogs, Jess and Dave wound up working with a virtual who’s who of contemporary, Canadian indie rock. including including the then-future members of Zeus, Wax Atlantic and Brave Shores, along with Taylor Knox and Stew Heyduk — while opening for Sloan, Feist, Bloc Party, The Libertines, Kaiser Chiefs, Thurston Moore and Roky Erickson.

Back in 2017, Jess and Dave went into the studio and began working on what they thought would be the next Golden Dogs album — although in some way, deep down they both realized that they kind of knew that it wasn’t. What they started working on was a decided and radical sonic departure from the driving rock sound they’ve long specialized in and were known for. In fact, they were increasingly drawn to the a number of different production styles — in particular, The Dead Pets, Liquid Liquid, New Order, The Cure‘s Close to Me and Timbaland. And as a result, the duo. which currently splits its time between Montreal and Toronto began to experiment with synths, beatmaking and funky rhythms.

At the same time Jess stepped up into the role of frontperson, taking on a sultry vocal approach paired with layered, punchy female-led harmonies. Simultaneously, Dave began to focus on guitar textures and melodies. Along with that, the material they started to write was primarily based around metronomic loop and electronics — instead of the drums-bass-guitar arrangements they had long relied on. Now, if you were frequenting this site late last year, you may recall I wrote about the FORCES’ debut single, the glittering dance floor friendly bop, “Stay On Me,” which was centered around a funky Nile Rodgers-inspired guitar riff, layers of arpeggiated synths, thumping beats, a propulsive club-rocking groove and Jess’ sultry vocals that builds up to a cathartic sense of release.

The Canadian duo’s second single “Step In A Sway” is ironically enough the first they recorded as FORCES, and the single finds them openly embracing straightforward pop. Much like its predecessor, “Step In A Sway” features a sinuous bass line, Nile Rodgers-like guitar work, twinkling synths and fluttering electronics but it manages to sound as though it were indebted to early 80s Madonna  — in particular “Everybody.”  “The song is an ode to all of those who are first on the dance floor giving the rest of us wallflowers the courage and inspiration to do the same,” the Canadian duo say. 

“The song was inspired by a simple drum lesson we gave to a good friend,” the member of FORCES explain. “As she struggled to stay in the groove, the goal was to get her out of her head and into a rhythm where her body danced with the music. Later, as we were writing  it, we realized her journey through that lesson — the struggle to get from panic to flow (or ‘sway’ as we call it here) — is a universal one, and it became an exploration of that them in both words and music.” 

The recently released video follows FORCES’ Jess playing out the song’s central theme, as we see her walking through the city with her headphones — literally being in her head — and finding that “sway” in the forest scenes, where she finds her inhibitions dissolving, moving along with the thumping beat. 

Video by William Ruben Helms

New Video: Introducing the Dance Floor Friendly Sounds and Trippy Visuals of FORCES

FORCES is a new synth-based act, comprised of romantic couple and collaborative duo Jess and Dave. And although the project is a relatively new project, it’s centered around the 20+ year relationship and collaboration between its creative masterminds, who may be best known in their native Canada for their previous, long-term band Golden Dogs. Throughout The Golden Dogs’ run, Jess and Dave wound up collaborating with a virtual who’s who  of contemporary, Canadian indie rock, including the then-future members of Zeus, Wax Atlantic and Brave Shores, along with Taylor Knox and Stew Heyduk — while opening for the Sloan, Feist, Bloc Party, The Libertines, Kaiser Chiefs, Thurston Moore and Roky Erickson. 

In 2017, Jess and Dave went into the studio and began working on what they thought would be the next Golden Dogs album, although deep down they both admit that they kind of knew that it wasn’t. What they started working on was a decided and radical sonic departure from the driving rock sound they’ve long specialized in and were known for. In fact, they were increasingly drawn to the a number of different production styles — in particular, The Dead Pets, Liquid Liquid, New Order, The Cure’s Close to Me and Timbaland. As a result, the duo, which splits its time between Montreal and Toronto began to experiment with synths, beatmaking and funky rhythms. 

Along with that Jess increasingly stepped up as a frontperson, taking on a sultry vocal approach paired with layered, punchy female harmonies. Simultaneously, Dave began to primarily focus on guitar textures and melodies. And of course, the material was primarily based around metronomic loops and electronics instead of the drums-bass-guitar they had long relied on. The end result is their debut single as FORCES, “Stay On Me.” The self-recorded, Graham Walsh and Jose Contreras-mixed track is centered around a funky Nile Rodgers-inspired guitar riff, layers of arpeggiated synths, thumping beats, a propulsive club-rocking groove and Jess’ sultry vocals that builds up to a cathartic sense of release. 

“The key lyric in ‘Stay On Me’ — ‘everything we all focus on, we become’ — reminds us to turn away from mind games in favor of focusing on what matters most in our lives, whatever that means,” the duo says about their glittering, disco bop.

Featuring FORCES’ Jess in over-sized movie star-like sunglasses, the recently released video is full of vibrant, neon-like colors and glitchy footage timed to the propulsive beats of the song to create a visual that’s trippy and mesmerizing. Look for more from the Canadian duo as they plan to release a new single every few months with an accompanying video.