New Video: FORCES Returns with Another Dance Floor Friendly Bop

 

FORCES is a rising synth-based act, comprised of romantic couple and collaborative duo Jess and Dave. Although their latest project is a relatively new project, it’s centered around the 20+ year relationship and collaboration between its creative masterminds, who may be best known in their native Canada for their previous project, The Golden Dogs. With Golden Dogs, Jess and Dave wound up working with a virtual who’s who of contemporary, Canadian indie rock. including including the then-future members of Zeus, Wax Atlantic and Brave Shores, along with Taylor Knox and Stew Heyduk — while opening for Sloan, Feist, Bloc Party, The Libertines, Kaiser Chiefs, Thurston Moore and Roky Erickson.

Back in 2017, Jess and Dave went into the studio and began working on what they thought would be the next Golden Dogs album — although in some way, deep down they both realized that they kind of knew that it wasn’t. What they started working on was a decided and radical sonic departure from the driving rock sound they’ve long specialized in and were known for. In fact, they were increasingly drawn to the a number of different production styles — in particular, The Dead Pets, Liquid Liquid, New Order, The Cure‘s Close to Me and Timbaland. And as a result, the duo. which currently splits its time between Montreal and Toronto began to experiment with synths, beatmaking and funky rhythms.

At the same time Jess stepped up into the role of frontperson, taking on a sultry vocal approach paired with layered, punchy female-led harmonies. Simultaneously, Dave began to focus on guitar textures and melodies. Along with that, the material they started to write was primarily based around metronomic loop and electronics — instead of the drums-bass-guitar arrangements they had long relied on. Now, if you were frequenting this site late last year, you may recall I wrote about the FORCES’ debut single, the glittering dance floor friendly bop, “Stay On Me,” which was centered around a funky Nile Rodgers-inspired guitar riff, layers of arpeggiated synths, thumping beats, a propulsive club-rocking groove and Jess’ sultry vocals that builds up to a cathartic sense of release.

The Canadian duo’s second single “Step In A Sway” is ironically enough the first they recorded as FORCES, and the single finds them openly embracing straightforward pop. Much like its predecessor, “Step In A Sway” features a sinuous bass line, Nile Rodgers-like guitar work, twinkling synths and fluttering electronics but it manages to sound as though it were indebted to early 80s Madonna  — in particular “Everybody.”  “The song is an ode to all of those who are first on the dance floor giving the rest of us wallflowers the courage and inspiration to do the same,” the Canadian duo say.

“The song was inspired by a simple drum lesson we gave to a good friend,” the member of FORCES explain. “As she struggled to stay in the groove, the goal was to get her out of her head and into a rhythm where her body danced with the music. Later, as we were writing  it, we realized her journey through that lesson — the struggle to get from panic to flow (or ‘sway’ as we call it here) — is a universal one, and it became an exploration of that them in both words and music.”

The recently released video follows FORCES’ Jess playing out the song’s central theme, as we see her walking through the city with her headphones — literally being in her head — and finding that “sway” in the forest scenes, where she finds her inhibitions dissolving, moving along with the thumping beat.