New Video: Introducing the Dance Floor Friendly Sounds and Trippy Visuals of FORCES

FORCES is a new synth-based act, comprised of romantic couple and collaborative duo Jess and Dave. And although the project is a relatively new project, it’s centered around the 20+ year relationship and collaboration between its creative masterminds, who may be best known in their native Canada for their previous, long-term band The Golden Dogs. Throughout The Golden Dogs’ run, Jess and Dave wound up collaborating with a virtual who’s who  of contemporary, Canadian indie rock, including the then-future members of Zeus, Wax Atlantic and Brave Shores, along with Taylor Knox and Stew Heyduk — while opening for the Sloan, Feist, Bloc Party, The Libertines, Kaiser Chiefs, Thurston Moore and Roky Erickson.

In 2017, Jess and Dave went into the studio and began working on what they thought would be the next Golden Dogs album, although deep down they both admit that they kind of knew that it wasn’t. What they started working on was a decided and radical sonic departure from the driving rock sound they’ve long specialized in and were known for. In fact, they were increasingly drawn to the a number of different production styles — in particular, The Dead Pets, Liquid Liquid, New Order, The Cure‘s Close to Me and Timbaland. As a result, the duo, which splits its time between Montreal and Toronto began to experiment with synths, beatmaking and funky rhythms.

Along with that Jess increasingly stepped up as a frontperson, taking on a sultry vocal approach paired with layered, punchy female harmonies. Simultaneously, Dave began to primarily focus on guitar textures and melodies. And of course, the material was primarily based around metronomic loops and electronics instead of the drums-bass-guitar they had long relied on. The end result is their debut single as FORCES, “Stay On Me.” The self-recorded, Graham Walsh and Jose Contreras-mixed track is centered around a funky Nile Rodgers-inspired guitar riff, layers of arpeggiated synths, thumping beats, a propulsive club-rocking groove and Jess’ sultry vocals that builds up to a cathartic sense of release.

“The key lyric in ‘Stay On Me’ — ‘everything we all focus on, we become’ — reminds us to turn away from mind games in favor of focusing on what matters most in our lives, whatever that means,” the duo says about their glittering, disco bop.

Featuring FORCES’ Jess in over-sized movie star-like sunglasses, the recently released video is full of vibrant, neon-like colors and glitchy footage timed to the propulsive beats of the song to create a visual that’s trippy and mesmerizing. Look for more from the Canadian duo as they plan to release a new single every few months with an accompanying video.