Tag: We Melt Chocolate S/T LP

Video by William Ruben Helms

New Video: We Melt Chocolate Shares Trippy Visual for Dreamy “Holy Ramen”

Florence-based shoegazers We Melt Chocolate can trace their origins back to the fusion of two different bands evanicetrip and Shades of Blue back in 2012. Since then, the Italian band over a handful of releases that includes a self-released demo, and an EP and their full-length debut through Annibale Records has firmly cemented a sound and approach that equally draws from the noisier side of shoegaze — i.e.,  My Bloody Valentine, Lush, and even The Sugarcubes. 

The band has opened for a number of internationally renowned bands including The Shivas, Holy Wave, The Asteroid No. 4, The Underground Youth, His Clancyness, Magic Shoppe, Your 33 Black Angels and GIFT among a growing list of others. 

Holy Gaze, the Florence-based outfit’s highly anticipated and long awaited sophomore album was released earlier this year through Miracle Waves and features guest spots from Francesco D’Elia, Rev Rev Rev‘s Sebastian Lugli and Sensitive Club‘s Ben Moro. 

Earlier this year, I wrote about album single “No Meaning Man,” a song that alternates between dreamy and stormy passages built around a relentless motorik groove, layers of distorted and fuzzy guitar textures, shimmering synths, thunderous drumming paired with reverb-soaked vocals buried within the oceanic mix. Thematically, the song speaks of disillusionment with superficial people, who base their entire lives on appearances and conceal their vapidity and lack of empathy towards others. 

“Holy Ramen,” Holy Gaze‘s latest single showcases the Italian outfit at their dreamiest to date — with the song featuring swirling Slowdive and A Storm in Heaven-like guitar textures paired with a driving rhythm section and yearning, ethereal vocals. 

The band explains that “Holy Ramen” is an exhortation to overcome daily difficulties, look at the sky and allow yourself a special, sacred moment just for you. “For us (particularly for the singer), one of these moments is indulging in a good hot ramen.” The band goes on to say that for them, “it is the simplest moments that become sacred.”

The accompanying video fittingly seems inspired by 120 Minutes-era MTV and feature some lushly shot visuals of a bowl of ramen being prepared and then serving as a mind-bending backdrop for the band — both while performing and even enjoying a comforting meal of the stuff, often while the sky races behind them.

Video by William Ruben Helms

New Video: Italian Shoegazers We Melt Chocolate Shares Stormy “No Meaning Man”

Formed back in 2014, Florence-based shoegazers We Melt Chocolate over the course of a handful of releases — a self released demo and EP, followed by 2019’s self-titled, full-length debut — have firmly cemented a noisy take and approach that equally draws influence from My Bloody Valentine, Lush, and even The Sugarcubes.

The Italian shoegazers’ highly-anticipated and long-awaited sophomore album is slated for release in October. But in the meantime, the band’s first bit of new material in four years, “No Meaning Man” alternates between dreamy and stormy passages built around a relentless motorik groove, layers of distorted and fuzzy guitar textures, shimmering synths, thunderous drumming paired with reverb-soaked vocals buried within the oceanic mix.

The members of We Melt Chocolate explain that when the pandemic ended, that they were finally able to attempt to complete some material that was unfinished before everything went to a screeching halt. Their latest single was a part of that collection of material. “No Meaning Man” went through several different iterations before its current version. “The sound tries to find a point of encounter between noise moments and more ethereal moments, a contrast that has always fascinated us.”

Lyrically, the song speaks speaks of disillusionment of others — particularly with those superficial people, who base their lives on appearances and conceal their vapidity and lack empathy towards others. “They don’t have the courage to be themselves and exist honestly, but rather live their live on lies,” the band says.

The accompanying video sees the band performing the song in an empty club with a trippy light display.

Video by William Ruben Helms

New Video: Florence Italy-based Shoegazers We Melt Chocolate Release a Lysergic “120 Minutes”-like Visual for “everyjoy”

Formed back in 2014, the Florence, Italy-based shoegazer outfit We Melt Chocolate consists of a group of friends, w ho have been active in their hometown’s music scene for some time, as the band features members of Interzone, Evanicetrip, Scum, Smell of trees, Shades of blue and others. And with a self-released demo and EP under their belts, the Florence-based act have developed a reputation for crafting lilting and noisy shoegaze that owes a debt to My Bloody Valentine, Lush and The Sugarcubes among others. 

We Melt Chocolate’s self-titled, full-length debut is slated for a June 28, 2019 release through Annibale Records and the album’s latest single “everyjoy,” is a perfect example of classic shoegaze as the song is centered around distortion and pedal effected guitars, four-on-the-floor-like drumming, a propulsive bass line, ethereal and plaintive vocals and a soaring hook, all of which emphasizes the song’s dreamy and lysergic vibes. Centered around the band performing the song in an empty studio with superimposed special effects and trippy light effects, the video brings memories of 120 Minutes-era MTV  to mind.