New Video: Florence Italy-based Shoegazers We Melt Chocolate Release a Lysergic “120 Minutes”-like Visual for “everyjoy”

Formed back in 2014, the Florence, Italy-based shoegazer outfit We Melt Chocolate consists of a group of friends, w ho have been active in their hometown’s music scene for some time, as the band features members of Interzone, Evanicetrip, Scum, Smell of trees, Shades of blue and others. And with a self-released demo and EP under their belts, the Florence-based act have developed a reputation for crafting lilting and noisy shoegaze that owes a debt to My Bloody Valentine, Lush and The Sugarcubes among others.

We Melt Chocolate’s self-titled, full-length debut is slated for a June 28, 2019 release through Annibale Records and the album’s latest single “everyjoy,” is a perfect example of classic shoegaze as the song is centered around distortion and pedal effected guitars, four-on-the-floor-like drumming, a propulsive bass line, ethereal and plaintive vocals and a soaring hook, all of which emphasizes the song’s dreamy and lysergic vibes. Centered around the band performing the song in an empty studio with superimposed special effects and trippy light effects, the video brings memories of 120 Minutes-era MTV ┬áto mind.