Childhood friends Guillaume Adamo and Florian Deyz are the creative masterminds behind the rising Nice-based indie act Ninety’s Story. And with the release of their debut single “KIKUKYU” and their debut EP, the duo quickly established a sound and approach inspired by the French Riviera and acts like Phoenix, Daft Punk and Air. The duo, along with their backing band have opened for Archive, Morcheeba, Pale Waves and Puggy and others.
Adding to a growing profile. the duo wrote the music for a Citroën C4 Aircross ad campaign that aired in China — with the band representing the company at the Paris and Hangzhou Motor Shows. Since then the band has been busy releasing a handful of singles including the breezy and anthemic “APO” and the sultry, R&B-inflluenced “Home.”
- “Heaven,” a slow-burning and brooding song that reminds me a bit of JOVM mainstays Ten Fe and Palace Winter: deliberately crafted, anthemic songs centered around expressive and bluesy guitars, shimmering synths, plaintive vocals and lived-in lyrics.
- “Ride,” a strutting bit of pop rock that — to my ears, at least — brings a slick synthesis of Steely Dan and Radiohead to mind.
Of course, the live footage gives a great sense of the band’s energy and vibe as a live unit — and it makes me miss shows so very much.