Tag: Archive

Lyric Video: French Electro Pop Duo Ninety’s Story Returns with an Atmospheric, R&B Inspired Single

Tracing their origins back to when its members — Guillaume Adamo and Florian Deyz — met in grade school, the Nice, France-based indie pop duo Ninety’s Story have developed a warm, sophisticated and sensual music inspired by the French Riviera and the likes of Phoenix, Daft Punk and Air. The duo released their debut single “KIKUKYU” and their debut EP through Kitsuné Musique in 2017. Adding to a growing profile, the Nice-based duo have opened for Archive, Morcheeba, Pale Waves and Puggy among others.

Additionally, the duo wrote the music for Citroën C4 Aircross ad campaign that aired in China —  with the band representing the company at the Paris and Hangzhou Motor Shows. Now, if you’ve been frequenting this site, you may recall that I wrote about the rising French duo’s acoustic rendition of the breezy yet anthemic “APO.” The French electronic duo return with the sultry R&B-influenced “Home.” Centered around skittering trap and boom bap beats, atmospheric synths, expressive and bluesy bursts of guitar, fuzzy bass synth, plaintive vocals, a soaring hook and an enormous drop “Home” may remind some listeners of JOVM mainstays Beacon, as well as Montreal’s Seoul and Detroit-based JOVM mainstays Gosh Pith. “The song was composed, produced and recorded in Brussels during the quarantine period,” the rising French duo explain. “Everything was quiet outside and put us into a very inspiring [sic] mood, different than usual.”

Directed by Victor Rahman, the recently released, cinematically shot lyric video features the rising French duo rocking out to the song during a gorgeous purple-red sunset. “For the video, we drove across Belgium and just stop [sic] in a  spot were [sic] the sunset and the sea were beautiful. We just put the music [on] very loud and enjoyed the vibe in front of the camera,” the duo says. 

Ninety’s Story · APO (Unplugged)

Tracing their origins back to when its members — Guillaume Adamo and Florian Deyz — met in grade school, the Nice, France-based indie pop duo Ninety’s Story have developed a warm, sophisticated and sensual music inspired by the French Riviera and the likes of Phoenix, Daft Punk and Air. The duo released their debut single “KIKUKYU” and their debut EP through Kitsuné Musique in 2017. The band has opened for Archive, Morcheeba, Pale Waves and Puggy among others.
Ninetys-Story-picture-0
Building upon a growing profile, the duo wrote the music for the new Citroën C4 Aircross TV commercial in China and represented the company at the Paris and Hangzhou Motor Shows. Interestingly, the duo’s latest single is an acoustic rendition of “APO.” Centered around twinkling keys, strummed guitars, an enormous hook and gorgeous melodies and harmonies, the track is a breezy and crafted bit of pop that’s anthemic and radio friendly.

 

 

 

New Video: French Electro Pop Duo Synapson Teams Up with Sengalese Singer/Songwriter Lass on a Breezy and Genre-Defying Single

Synapson is a French electronic music production and artist duo, comprised of Alexandre Chiere (keys, saxophone, beats, vocals) and Paul Cucuron (drums, turntables, production and mixing) and since their formation in 2009, the duo have been critically and commercially successful — they’ve sold over 150,000 physical copies and have amassed over 100 million streams; however, they may be best known for their remake/re-work of Burkinabe singer/songwriter and musician Victor Deme’s “Djon’maya,” which they renamed “Djon Maya Mai,” and their original track “All In You,” featuring Anna Kova. Both tracks were smash hits in the duo’s native France, as they charted at #12 and #10 respectively. 

The duo’s soon-to-be released album Super 8 will further cement their reputation for a sound that possesses elements of nu-disco, deep house but it finds them at their most ambitious, as they collaborate with a diverse, international cast including French act M83’s Mai-Lan,  Archive’s Holly, Kaleem Taylor, L. Marshall, Idyllwild’s Casey Abrams, Miami-born, Paris-based rapper Beat Assailant, Jamaica-born, London-based Taneisha lJackson, Tim Dup, Haute’s Tessa B. and Blasé, Sengalese singer/songwriter Lass and a list of others. 

Super 8’s latest single “Souba” synthesis of French electro pop, house music and Afropop as its centered around a slick yet soulful production featuring a looped, shimmering guitar line, a sinuous bass line, thumping beats and a club rocking and radio friendly hook. And unsurprisingly, the two step inducing track will remind the listener that electronic dance music translates language and culture, and that perhaps most important, it’s music that’s always a beneficial unifying force. Additionally, the track will establish the duo on a growing list of French electronic music acts that blur genre lines with a globe spanning bent. 

The recently released video employs a simple but endearing concept — we see Lass and the members of Synapson hanging out in and around a prototypical European car. At points the videos features the members of the trio brooding, but for the most part they’re hanging out and enjoying each other’s company.