Lyric Video: JOVM Mainstays Clipping. Team Up with Cam & China for a Menacing New Banger

I’ve spilled quite a bit of virtual ink covering Los Angeles-based hip-hop trio and JOVM mainstay act Clipping.– production duo Jonathan Snipes and William Hutson and frontperson Daveed Diggs—over the past six years or so. The JOVM mainstay’s third album, lat year’s There Existed an Addiction to Blood found the acclaimed trio interpreting a rap splinter set through their own singular lens  — horrorcore, a purposefully absurdist and significant sub-genre that flourished for a handful of years around the mid 1990s. Some of its pioneers included Brotha Lynch HungGravediggaz, which featured The RZA — and it included seminal releases from Geto BoysBone Thugs-N-Harmony and pretty much most of Memphis cassette tape rap. The album’s material is also partially inspired by Ganja & Hess, the 1973 vampire cult classic, regarded as one of the highlights of the Blaxploitation era — with the title derived from the film.

With horror films, sequels are perfunctory. As the insufferable film bro Randy explains in Scream 2, “There are certain rules that one must abide by in order to create a successful sequel. Number one: the body count is always bigger. Number two: the death scenes are always much more elaborate—more blood, more gore. Carnage candy. And number three: never, ever, under any circumstances, assume the killer is dead.” Their highly-anticipated follow-up to There Existed an Addition to Blood, Visions of Bodies Getting Burned is slated for an October 23, 2020 release through their longtime label home, Sub Pop Records. And much like any sequel, VoBGB finds the JOVM mainstays returning with an even higher body count, bloodier, more elaborate, gorier kills, and as always, unrelenting monsters that just won’t stay dead. The album may be seen by most as a sequel but in reality it’s the second half of planned diptych.

As it turned out, in the years following Splendor & Misery, the trio were incredibly prolific, writing and recording too many songs for just one album. Before the release of There Existed an Addition to Blood, Clipping. and Sub Pop divided the material into two albums, specifically designed to be released only months apart. Of course, as a result to the COVID-19 pandemic, multiple cancelled tours forced the delay of Visions of Bodies Being Burned until next month. The 16 song album draws from Ernest Dickerson, Clive Barker and Shirley Jackson as much as it does from Three 6 Mafia, Bone Thugs-N-Harmony and Brotha Lynch Hung. And while they have a uniquely abrasive, angular and messy interpretation of the style, their intention is to lovingly twist beloved and familiar tropes to fit their own politics, centered around monstrosity, fear, the absurd and the uncanny and the struggle for an antiracist, anti-patriarchal, anti-colonial world.

Earlier this year, I wrote about album single “Say The Name.” Centered around a hook that features Scarface’s evocative lyric from “Mind Playing Tricks on Me” — “Candlesticks in the dark, visions of bodies being burned” — chopped and screed paired with wobbling, twitter and woofer rocking low-end, industrial clang and clatter, arpeggiated synths and Diggs’ tongue twisting flow, full of surrealistic and gory lyrics. And while full of fantastic imagery of demons in the flames, hell spawn and more, bullet holes and more, the song evokes a slow-burning, menace and horror that feels familiar — the sort of horror of seeing a man snuffed out in public on video with replays from different angles and commentary like a key play in a ballgame.

The album’s second and latest single ’96 Neve Campbell” is a tribute to the self-aware “final girl” character of the post-slasher film cycle. Featuring vicious and swaggering guest spots from Inglewood’s Cam & China, the track envisions a final girl — or in this case final girls — who preemptively strike the slasher and fuck that ass up before he could get them. Simply put, this track is a straight up menacing banger featuring criminally under-appreciated talent. “We’ve been fans of theirs for a long time, going back to the days when they were in the group Pink Dollaz,” Clipping.’s Daveed Diggs says of their collaboration with Cam & China. “Cam and China continue to be some of the most consistent and under-appreciated lyricists on the West Coast. We’ve been trying to do a song with them for a while now, and this one felt like a perfect fit. They bodied it.”

The accompanying lyric video was directed by Clipping’s Jonathan Snipes and the group’s longtime collaborator Cristina Bercovitz.