Back in 1990, the mysterious San Diego-based act The Cry quietly released Beautiful Reasons. Several songs off Beautiful Reasons were included in the H-Street Skateboards’ video Hokus Pokus, which was also released that year. The band started to increasingly attention and were being courted by a major label — and then they did something completely unexpected: they disappeared without much of a trace.
Although at the time, Beautiful Reasons only had a limited cassette release, the album has grown in stature among their original fans while attracting new fans. Centered around heartfelt vocals, jangling and shimmying guitars, upbeat drumming and propulsive bass lines, the album has become a cult favorite among jangle pop and indie rock circles. Interestingly, over the years Hokus Pokus has become regarded as arguably one of the most iconic skateboard videos ever made — with its soundtrack highly praised.
Beautiful Reasons was recently uploaded onto the digital streaming platforms — and naturally that has brought increased attention back to the album and to the band. Encouraged and empowered by their fans and supporters, the members of The Cry quietly reunited in 2017. And since their reunion, the band has released a string of new material that has cemented their-long held reputation for crafting upbeat, earnest, hook-driven material — but with a heightened self-assuredness and confidence. 30 years after the release of their seminal album, the band will be releasing a string of singles and are currently working on a full-length album that’s tentatively slated for release later this year.
In the meantime, the San Diego-based act’s latest single “This Hazy Morning” is a anthemic hook-driven bit of jangle pop centered around shimmering and reverb-drenched guitars, mellifluous, earnestly yearning vocals and a propulsive rhythm section, the song manages to bring Crocodiles and Heaven Up Here-era Echo and the Bunnymen — and with a similar, swaggering self-assuredness.