Will Joseph Cook is an up-and-coming London, UK-based indie pop/indie electro pop artist and producer who can trace the origins of his career to when he began crafting earnest and off-kilter pop tunes inspired by Talking Heads, MGMT, LCD Soundsystem and Vampire Weekend among others. And at a relatively young age, the British producer and electronic music artist quickly received national and international attention with the release of his debut EP, You Jump I Run through Duly Noted Records; in fact with EP single “Message,” which landed at number 1 on Hype Machine‘s charts and number 2 on Global Spotify Viral Chart.
Proof Enough, Cook’s much anticipated follow-up Proof Enough further cemented Cook’s growing reputation for crafting material with enormous, rousing and crowd pleasing hooks, while going through a decided electronic approach, an approach that continues on his Jack Steadman, Hugh Worskett and self-produced full-length debut, Sweet Dreamer which is slated for an April 14, 2017 release through Atlantic UK.
“Plastic,” the album’s latest, infectious single features a boldly confident and brash production consisting of twinkling arpeggio keys, enormous, stomping, tweeter and woofer rocking beats paired with Cook’s achingly soulful and easygoing vocals and a rousing, anthemic hook; but underneath, the song possesses an anxious uncertainty — the sort that comes about when a potential love may be unrequited or when a current love may be unceremoniously ending. And from the release of his latest single, Cook reveals himself to be one of the more interesting and unique electronic artists in an incredibly crowded field.