New Audio: Josh Hoyer & Soul Colossal’s Much-Needed Soul Anthem

The rising Lincoln, NE-based soul and funk act Josh Hoyer & Soul Colossal — Josh Hoyer (vocals, keys), Blake DeForest (trumpet), Mike Keeling (bass), Benjamin Kushner (guitar) Harrison El Dorado (drums) — formed back in 2012, and since their formation, the act, which features some of the Lincoln area’s most acclaimed musicians, has received attention nationally and internationally for a boundary crossing sound inspired by the sounds of Stax Records, Motown Records, Muscle Shoals, New Orleans, Philadelphia and San Francisco.

The Lincoln-based quintet have developed a reputation for being of the area’s hardest working bands: releasing four, critically applauded albums, including last year’s Do It Now, the members of the rising soul act have played hundreds of shows and have made several tours across the Continental United States and two European tours, opening for the George Clinton,Charles Bradley, Booker T. Jones, and Muscle Shoals Soul Revue and others.

Further cementing their reputation as one of the Plain States’ hardest working bands, the members of the Lincoln-based soul act will be releasing their Eddie Roberts-produced fifth later later this year through Color Red Records. “Hustler,” the album’s cinematic, third and latest single is a strutting bit of soul, prominently featuring Hoyer’s soulful, Tom Jones-like vocals, a commanding horn arrangement, a sinuous bass line, shimmering organ arpeggios and an enormous and rousingly anthemic hook. While seemingly possessing elements of The Payback-era James Brown, 70s Motown, Muscle Shoals, Daptone and Memphis soul in a seamless yet period specific synthesis, the upbeat track manages to be one-part much-needed proverbial kick in the ass and one part much-needed rallying cry for our unprecedented and uncertain moment, centered around the assuring yet forceful line “When the world wants you to sink or swim, I ain’t goin’ under.”

Things may be bleak right now but keep fighting y’all. There’s much hard and necessary work to be done.