New Audio: JOVM Mainstay Boulevards Releases a Sultry and Strutting Bit of Funk

I wrote quite a bit about  Raleigh, NC-based funk and soul artist and JOVM mainstay Jamil Rashad, best known for his acclaimed solo recording project Boulevards several years ago — and because some time has passed since I’ve personally written about him, I feel that it’s necessary for a bit of a refresher.

As the son of renowned jazz radio DJ, Rashad grew up in a musical household in which a passionate interest in music was fostered and encouraged. Unsurprisingly, a young Rashad listened to a wide variety of music including jazz, blues, R&B and funk. When the Raleigh-based JOVM mainstay was in his teens, he became a self-confessed “scene kid” and got into punk, hardcore and metal, which he admitted later influenced his solo production work.

After attending art school and playing in a couple of local bands, Rashad wound up returning to the sounds that first captured his heart and imagination — funk. Rashad began writing and recording what he has described as “party funk jams for the heart and soul to make you move.,” developing a reputation for a sound that’s heavily indebted to 70s and 80s funk that has helped add his name to a growing list of artists in a contemporary neo-disco/neo-funk movement that includes acts like Dam-Funk, Escort, Mark Ronson, and others through the release of two full-length albums — 2016’s Groove and 2017’s Hurttown, USA.

Slated for a June release, Rashad’s forthcoming, third Boulevards album YADIG! is reportedly a world-building effort that paints aural portraits of love found on the dance floor, nights you hope will never end and the adrenaline-meets-sleep-deprived in-betweens as the sun is rising. The album’s latest single “Take It To The Top” is a funky strut centered by a sinuous bass line, scorching blasts of psych rock meets Prince-like guitars, thumping beats and Rashad’s self-assured yet sultry crooning that sonically brings Rick James, Prince and others to mind.

 

 

 

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